Quick tips and tactics to enhance your SEO approach
If you are looking for a long-term approach to boost your web traffic and drive more conversions, search engine optimization (SEO) is the way to go. SEO strategies go beyond the words you use, though. A robust SEO strategy will consider a practical approach to your overall content quality and user experience. Implementing elements of SEO throughout your marketing plans not only improves your website’s visibility on search engines but also enhances user satisfaction, contributing to sustainable growth and increased conversions over time.
Review our 7 SEO tips to ensure your products and services are catching your ideal audience’s eye.
- Short- and long-tail keywords
- Focus on your content
- Be human
- Mobile matters
- Take an omnichannel approach
- Consider local
- Optimize your optimization
1. Short- and Long-Tail Keywords
Increasing your search engine ranking and improving your company’s visibility starts by carefully choosing your keywords. Short-tail keywords, which are usually less than three words, like “dog beds,” “pizza,” or “marketing strategies,” cover a broad and general range. Because these phrases are commonly used, they have higher search rates, allowing you to increase traffic by optimizing for them. However, remember that short-tail keywords can be very competitive. Take the time to review what websites are competing for short-tail keywords and consider whether or not targeting those keywords will be worth the effort.
Long-tail keywords are vital for successful SEO because they match what users are searching for more precisely. These longer and more specific phrases are valuable as they face less competition and increase the chances of better conversion rates by precisely targeting user intent. With voice search becoming more common, the use of long-tail keywords is on the rise, making them a ‘must consider’ for SEO.
2. Focus on your content
Staying focused and relevant in your content makes it easy to include targeted keywords. When in doubt, ask yourself if your content follows Google’s E-E-A-T approach (Expertise, Experience, Authoritativeness, and Trustworthiness). These elements boost credibility and make it easier to fit keywords into your content naturally, improving search engine visibility, building trust with your audience, and creating quality content that feels organic and not stuffed with keywords.
3. Be human
AI is a valuable marketing tool, but human-generated content performs better for SEO. Human-written content connects better with diverse audiences. AI also falls short when creating value-driven articles and insights on the latest trends and marketing approaches because it hasn’t been “taught” thoroughly about them. Remember: AI uses what is already on the internet to form its responses and content. To create up-to-date content that connects with your audience, humans are the way to go.
4. Mobile matters
If you optimize content but forget about mobile searchability and responsiveness, you risk missing a big part of your audience. Most users access information on the go, so making your content mobile-friendly and responsive improves the user experience and broadens your reach.
5. Take an omnichannel approach
Maximize your content’s impact by optimizing across various channels—like social media, blogs, podcasts, and videos. Using SEO best practices enhances visibility and ensures your message reaches a broad audience across different media types. Keep your messaging consistent for a unified brand presence and a seamless experience for your audience.
6. Consider local
Local businesses want local services, so use keywords that attract your target audience in your area. Focusing on location-specific terms will make you more visible and connect with potential customers looking for nearby services. You can further improve your local search ranking by creating or updating your Google Business Profile. Doing so makes it easier for local businesses to find you and engage with your website, optimizing your online presence for success in your community.
7. Optimize your optimization
Nothing is ever a ‘one-and-done’ solution, and SEO is no different. Reviewing the performance of your ads, blogs, and other content can indicate if your targeted keywords have the impact you want. If you don’t see an uptick in traffic, new quality leads, and conversions, your team may need to reevaluate your keywords to determine a new approach.
Remember, SEO is not a one-time effort, but a dynamic strategy that, when executed effectively, contributes significantly to your online success. That requires constantly monitoring the “SEO Health” of your site. Google changes its algorithm constantly, so make sure your SEO resource is aware of the changes and planning for the impact to your site.
At Breezy Hill, we’re here to support businesses in boosting their online presence with effective SEO strategies. Let’s talk about how we can help.