A year ago, about 29% of B2B software buyers said they started their research inside an AI chatbot instead of a search engine. Now that number is past 50%. That’s not a slow trend line
If your team is trying to figure out whether ChatGPT, Gemini, or Perplexity even know your brand exists, HubSpot now has a real answer to that question, not just one tool, but a small stack
Over the past year, we’ve had a front-row seat to how high-growth teams are approaching marketing. Across healthcare, healthtech, and B2B, the pattern has been remarkably consistent. The teams seeing real momentum aren’t chasing every
