LinkedIn Users
+20,320%
Email Users
+1154%
LinkedIn Sessions
+21,240%
Labfinder Case Study
LabFinder partners with Breezy Hill Marketing, achieving growth in brand awareness and sales opportunities through innovative B2B and B2C strategies.
Background
LabFinder, a healthcare technology company offering B2C and B2B solutions to improve patient experience while also improving diagnostic center visibility and workflow, partnered with Breezy Hill Marketing in 2022. LabFinder wanted an innovative way to build B2B and B2C strategies that would align and support each other. To do so, Breezy Hill Marketing implemented an in-depth inbound marketing strategy with the following outcomes in mind:
- Increasing brand awareness
- Generating sales opportunities
- Aligning omnichannel efforts
Solutions
- Leveraging contributions from all teams, we produced B2C and B2B email drip campaigns to build patient volume while increasing sales and conversions.
- We tested multiple message stylings to understand if LabFinder’s consumers and clients were more responsive to proactive or reactive messages, as well as if they preferred nurturing or playful content.
- These tests ensured that the tone of LabFinder’s brand messaging was consistent throughout B2B and B2C social media posts and informed the creative briefs and blog posts that we created.
Results
May – Dec 2022 vs. May – Dec 2021
LinkedIn: 20,320% increase in users; 21,240% increase in sessions
Email: 1154% increase in users; 718% increase in sessions
Email Marketing
Our commitment to thoroughly understanding LabFinder’s audience allowed us to create effective messaging that led to a 1154% increase in email users and drove a 718% session increase between 2021 and 2022.
Social Marketing
Our targeted messaging positively impacted LinkedIn social media campaigns, leading to a massive 20,320% user increase and a 21,240% increase in sessions during the same period.
