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Demand Generation Services

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Reach your target audience where they are

Having an exceptional product or offering innovative services is the foundation of any business, but this doesn't always translate to business growth. Demand generation puts your offerings directly in front of your target audience, building brand awareness, actively engaging your core customer base, and leading to increased prospect conversion and retention rates.

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Reach the right audience at the right time on the right channel

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Build confidence of prospects and current customers

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Move prospects through the sales funnel with greater ease

The Breezy Hill Marketing Approach

Demand generation strategies focus efforts on creating real opportunities for sales teams. Breezy Hill works with our clients to identify their target buyers and understand how they engage online and in person. Then we craft a strategy that creates cohesive messaging and visuals across multiple platforms and personas. The results are effective lead generation and meaningful reporting that illustrates impact.

Demand Generation Services

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Pay-Per-Click Advertising

With pay-per-click advertising, you can ensure high visibility for your brand and only pay for actual clicks on your ad. We create optimized, strategic ads for your unique market, targeting your specified keywords and phrases that you establish beforehand. Because these ads are measurable and trackable, you can see how your campaigns are performing and the direct impact they have on website traffic and conversion. This approach ensures that there is no wasted reach or unnecessary spending. Whether you’re looking to use Google Ads, Bing Ads, or focus on remarketing, we understand the intricacies of implementing and analyzing PCC ads. See how your campaigns are performing and understand the direct impact they have on website traffic and conversions with in-depth reporting.

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Sales and Marketing Alignment

Aligning sales and marketing teams ensures that your marketing efforts are catering to your prospects through one cohesive perspective. By dismantling communication silos and bridging the gap between sales and marketing teams, businesses can easily refine their sales funnel and redefine the campaign’s sales qualified leads. With this bridged communication, your teams spend less time and resources on reaching the incorrect audiences and more attention on guiding prospects through the sales funnel.

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Email Marketing

Email marketing takes your message directly to your customer, but we do more than than just hit 'send'. We create thoughtfully created email campaigns for segmented audiences to ensure that your emails are sent to the right audience at the right time. By using automated email processes, we seamlessly collect and provide A/B testing results for your campaigns and help move prospects down the sales funnel with drip marketing while nurturing your mid-funnel leads.

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Social Media Advertising

By running paid ads on the right social media platforms, you quickly and efficiently reach a large portion of your target audience with relevant and engaging content at a low cost. Once up and running, we monitor your social media and report the numbers and insights you need to know to optimize your ads and business.

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Account-Based Marketing

Account-based marketing (ABM) is a must for businesses. Targeting specific high-value accounts and their decision-makers with personalized campaigns that speak directly to their pain points, goals, and buying process will demonstrate your understanding of their needs and position your offerings as the best solution. By utilizing ABM email campaigns, social media advertising, and content marketing at every stage of the buyer journey, engagement increases and leads to faster conversion rates.

Schedule a Consultation today.