SEO involves several strategies and techniques such as keyword research, on-page optimization, link building, content creation, and technical optimization. These strategies are designed to help search engines better understand the content on a website and to help users find relevant information.
To improve your business’s search engine ranking, our SEO team provides a comprehensive website audit to identify any technical issues that may impact its visibility while determining which keywords your prospects use when using search engines like Google and Bing. We then use our knowledge of your audience and what they are searching for to optimize the content on your website, improve site structure, and build high-quality backlinks. Throughout the process, we monitor and analyze the SEO approach and keep you in the loop on how our methods bring about positive change.
Keyword strategy is more than knowing which keywords and phrases are searched the most in your industry. It’s about understanding your audience and how, where, and why those keywords are being used. Thorough research to identify relevant keywords with high searchability most likely to drive qualified leads to the website. To optimize website content such as the headlines, meta tags, and page copy, we utilize internal linking to optimize the website architecture.
An SEO technical analysis is a comprehensive evaluation of the technical aspects of a website that affect its search engine visibility. It involves examining various technical elements of a website, such as website structure, site speed, mobile-friendliness, URL structure, metadata, schema markup, indexing status, and more. The goal of an SEO technical analysis is to identify technical issues that may be hindering a website's search engine visibility and to provide recommendations to fix those issues.
SEO competitive analysis is a process of analyzing your competitors' search engine optimization (SEO) strategies to identify opportunities for improving your website's search engine rankings. By analyzing your competitors' SEO tactics, you can gain insights into their content marketing strategies, link building techniques, keyword targeting, and other factors influencing their search engine rankings. We use this information to identify gaps in your current SEO strategy and develop a plan to improve your website's visibility in search engine results pages (SERPs).
When other sites link to your site, it indicates to search engines that your content is valuable and relevant. The more high-quality links you have pointing to your site, the more credible and authoritative you'll appear in the eyes of search engines. Breezy Hill can work with your team to develop a backlink strategy that identifies opportunities for improving your backlinks and effectively engages with other websites and companies to increase the number of positive backlinks. In addition, we identify those backlinks that are not providing value and work with you to remove them.
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