Your homepage should answer the questions: who you are, what you do, and what actions your visitors can take on your website Your website’s homepage creates a first impression for your visitors, as it’s often the first page they will land on. You’ll want to...
How marketers reach consumers is constantly evolving; mobile search is now the most popular way to search the internet; as marketers it’s our job to adapt. Once again, we are seeing a shift in how people search, and it looks to be headed towards voice search. One of...
Comparing SEO and Paid Advertising No matter the size of your business, you may struggle to get the right viewers at the right times. With inbound marketing, you can combine all the tools of digital marketing and advertising to bring you closer to your ideal audience....
Local SEO (Search Engine Optimization) may sound like something only website developers need to think about. However, whether you are a business owner or a customer, local SEO can help you more than you might believe. SEO focuses on increasing a website’s visibility...
Google has recently updated its search ranking algorithm to improve user experience by delivering more relevant and useful search results. Read on to learn how this could change your SERP ranking and visibility. 2019 Google Core Updates Users in September were made...
What Is Pay-Per-Click? Pay-per-click (PPC) is a business model where an advertiser only pays for each impression or click. This model will help you create a more seamless user experience that can increase not only the quantity but the quality of your leads, and you...
