Why it’s important to know how people are finding you online. As you build out your business online and diversify your digital marketing efforts, the digital footprint of your business will expand. Eventually you will have what resembles the spokes on a wheel, with...
Comparing SEO and Paid Advertising No matter the size of your business, you may struggle to get the right viewers at the right times. With inbound marketing, you can combine all the tools of digital marketing and advertising to bring you closer to your ideal audience....
Your Business’ Reputation is a Living and Breathing Thing, Especially Online. The quantity and quality of the reviews customers publish about businesses can be very influential to potential buyers. Because a search engine’s primary job is to give online searchers what...
Here are a Few Common Mistakes That Can Cause Your SEO To Take A Hit Review your website and adjust as necessary so that your target audience can find you easily! 1) Keyword Stuffing Keyword stuffing is the process of filling content with keywords in an artificial or...
What is SEO? SEO (search engine optimization) is defined by HubSpot as “expanding a company’s visibility in the organic search results.” It is a way to get your website to come up at the top of the page when someone makes a relevant query in a search engine like...
Local SEO (Search Engine Optimization) may sound like something only website developers need to think about. However, whether you are a business owner or a customer, local SEO can help you more than you might believe. SEO focuses on increasing a website’s visibility...
