Common SEO Mistakes and How to Avoid Them

Common SEO Mistakes and How to Avoid Them

Here are a Few Common Mistakes That Can Cause Your SEO To Take A Hit Review your website and adjust as necessary so that your target audience can find you easily! 1) Keyword stuffing Keyword stuffing is the process of filling content with keywords in an artificial or...
Intro to SEO

Intro to SEO

What is SEO? SEO (search engine optimization) is defined by Hubspot as “expanding a company’s visibility in the organic search results.” It is a way to get  your website to come up at the top of the page when someone makes a relevant query in a search engine like...
Pay-Per-Click and Google Ads – 3 Things to Know

Pay-Per-Click and Google Ads – 3 Things to Know

Pay-per-Click and Google Adwords When 98% of users who use a search engine choose sites listed on the first page, ranking in the top few results in Google or other popular search engines means more traffic to your site. Depending on your business, it can be hard to...
How to Create a Well-Designed Homepage

How to Create a Well-Designed Homepage

Your homepage should answer the questions: who you are, what you do, and what actions your visitors can take on your website Your website’s homepage creates a first impression for your visitors, as it’s often the first page they will land on. You’ll want to seamlessly...
How to Structure Your FAQ Page for Voice Search

How to Structure Your FAQ Page for Voice Search

How marketers reach consumers is constantly evolving; mobile search is now the most popular way to search the internet; as marketers it’s our job to adapt. Once again, we are seeing a shift in how people search, and it looks to be headed towards voice search. One of...
SEO vs Paid Advertising

SEO vs Paid Advertising

Comparing SEO and Paid Advertising No matter the size of your business, you may struggle to get the right viewers at the right times. With inbound marketing, you can combine all the tools of digital marketing and advertising to bring you closer to your ideal audience....