Why Email Marketing? Email marketing is powerful, popular, and continues to deliver an almost unbelievable ROI – 4,200% on average! Even after 2 years of change and disruption, email is still one highest-favored media for communicating with customers....
Email Inboxes Give You Three Distinct Opportunities to Engage Your Readers Email newsletter open rates increased 19% in 2020 and 3.5% in 2021, for an overall average open rate of 21.5%. As our “new normal” has settled in, people have become increasingly...
Here’s One Really Good Reason Why, and 4 Tips on How to Get Started! If you are responsible for sales or marketing efforts for your business, then you understand the need to communicate effectively and efficiently with both your customer base and your prospects....
You have a pretty captive audience when you are writing an email. Not only have they opted into your email list at some point in the past, they have also opted into this particular email by opening it. That’s saying something in an environment of overflowing inboxes....
Fulfill Marketing Goals with Creative, Effective Email Campaigns Email marketing remains an essential part of any digital marketing strategy. It’s a powerful tool for nurturing leads into customers and staying engaged with existing clients. Email marketing software...
When Your Digital Marketing Campaign Really Hits Its Stride, You Will Be Generating Leads From a Variety of Different Sources. Some will be pulled in from social media posts, others will enter through a blog’s call-to-action, others will be website visitors who have...
