Why Email Marketing? Email marketing is powerful, popular, and continues to deliver an almost unbelievable ROI – 3800% on average! Even after 18 months of change and disruption, email is still one highest-favored media for communicating with customers....
What is Intent Data? Intent data is a collection of observed digital consumer behavior. This data can be used to gain a deeper understanding of your target audiences and reveals certain buyer behaviors that can indicate a lead’s movement through the sales funnel. Once...
Email Inboxes Give You Three Distinct Opportunities To Engage Your Readers Email newsletter open rates have increased 19% this year. To push your open rate above the average, pay attention to the three opportunities you have as a marketer to capture the attention of...
Creative Ideas for B2B Content Marketing Many marketers may feel that because they are promoting a B2B company that their content has to look and sound a certain way. Internet marketing has opened new doors for B2B content marketers to express a unique brand identity...
How To Use Twitter & Increase Business For Real Estate When it comes to social media marketing, using Twitter is much like engaging on other platforms. It offers a space where people can be social, support each other, and even remain up to date on what is...
As the end of 2020 quickly approaches, marketers are going to be up against more competition than ever before due to the uncertainty and change of this year. COVID-19, a general election, and a variety of human rights movements are all pulling the attention of...
