If you’ve recently taken a liking to podcasts, you’re not alone. So far in 2021, “41% of Americans ages 12 or older have listened to a podcast in the past month, according to ‘The Infinite Dial’ report by Edison Research and Triton Digital, up from 37% in 2020 and...
Why Email Marketing? Email marketing is powerful, popular, and continues to deliver an almost unbelievable ROI – 3800% on average! Even after 18 months of change and disruption, email is still one highest-favored media for communicating with customers....
HubSpot is a great tool to help with your inbound marketing, sales, and service efforts. HubSpot offers tools to assist in every step of the buyer’s journey, so you’ll be able to guide potential customers through your marketing funnel from start to finish. Although...
Identifying And Targeting A Specific Audience Is Absolutely Crucial For Driving Success With Inbound Marketing. But, how can you accomplish this kind of effective targeting? By using buyer personas. How Buyer Personas Drive Inbound Marketing Success To create...
There is a lot going on in the world right now. In the past several months, many businesses have felt the impact of the current climate and have felt the need to pivot, shift, and adjust how they both run and market their businesses. In most cases, change is good....
Why Is Video Important To B2B Tech Marketing? Video has been a popular content medium for some time now, and it’s continuing to grow. More people are interacting with video than ever before, and for good reason. It’s worth putting in the effort to use video as a part...
