We loved this session at Inbound so we wanted to share it with you! Marketing business to business (B2B) doesn’t mean that your marketing content has to be dry and boring – “What Ryan Reynolds Taught Us About Advertising” In September we attended the...
Creating a B2B Email Newsletter is a Great Way to Connect with Leads and Increase Sales! A B2B email newsletter can help you get the word out about important aspects of your business, connect with your current customers, answer FAQs, and even increase traffic to your...
Why Email Marketing? Email marketing is powerful, popular, and continues to deliver an almost unbelievable ROI – 3,600% on average! Even after 2 years of change and disruption, email is still one highest-favored media for communicating with customers....
Smart Targeting Ever log onto Facebook and find that all the ads you see are related to your recent internet searches? Or log onto your Amazon account to see a list of suggestions based on your previous orders? These advanced marketing elements are examples of smart...
How Using the Power of Analytics Can Increase Sales Using a CRM and creating a website is one of the best methods of finding and maintaining your target audience, but the data collected from these sources is just as important! When you fully utilize these tools, you...
Identifying and Targeting a Specific Audience is Absolutely Crucial for Driving Success with Inbound Marketing. But, how can you accomplish this kind of effective targeting? By using buyer personas. How Buyer Personas Drive Inbound Marketing Success To create...
