No matter your industry or the size of your business, digital marketing is fast evolving, and your brand needs to keep up! Industry leaders are one of the best resources for marketers looking to update their digital marketing strategy. Reading industry books is one way to make sure you are up to date with trends and news and learn from the successes and failures of other marketers.
Below are four books for any marketer looking to boost their inbound marketing strategy.
4 Books for Inbound Marketers
Inbound Marketing Book
Tom Poland, 2020
If you want to learn more about inbound marketing specifically, Tom Poland offers a deep dive into the niche topic. Inbound Marketing Book is an excellent resource for B2B small business owners and marketers to optimize their inbound lead generation strategy.
Poland provides straightforward advice to reveal why your current marketing efforts fail and what you can do to engage your market effectively. His simple three-step system gives convenient and actionable tips to increase lead generation with inbound marketing.
The Hidden Psychology of Social Networks: How Brands Create Authentic Engagement by Understanding What Motivates Us
Joe Federer, 2020
Suppose you are trying to understand better how people interact online and optimize your marketing plan to accommodate these behaviors. In that case, Joe Federer offers a fantastic insight into how psychology impacts social media habits.
Using Sigmund Freud’s model of the human psyche, Federer explores the biological, anthropological, neurological, and psychological influences that can explain online behavior.
Social media can be a custom fit to your business, but that doesn’t mean your social content is one-size-fits-all. Discover the differences in online behavior across platforms and how to tailor your content better to fit these habits.
The Results Obsession: ROI-Focused Digital Strategies to Transform Your Marketing
Karen J Marchetti, 2020
This book offers practical marketing strategies to maximize every dollar you put into your business. Karen Marchetti provides a comprehensive and user-friendly guide with relevant information for marketers of all experience levels. The bulleted lists and clear outlines make it easy to read deeply, skim, and refer back to later.
This book is a comprehensive resource for small business marketers of all industries looking to improve their performance metrics online.
How the advertising brain turned sour
Orlando Wood, 2019
Orlando Wood offers a fascinating look into the science behind creativity in marketing. Explore the advertising history and discover where we drifted from a once cutting-edge creative artform to what now often feels like a cold, detached science. Wood offers advice for breathing life back into your advertising by creating emotional appeal and understanding human behavior.
Wood offers more insight into his inspiration and experiences behind this book in his interview with LinkedIn. This book is an outstanding resource for those looking for a deeper understanding of how humans interact with advertising.
There are many ways to keep up with inbound and digital marketing trends. There are many insightful podcasts, blogs, and other forms of content that are both entertaining and educational. By consuming industry content, you will be more prepared to face the challenges and opportunities in your industry.
