If you’ve recently taken a liking to podcasts, you’re not alone. So far in 2021, “41% of Americans ages 12 or older have listened to a podcast in the past month, according to ‘The Infinite Dial’ report by Edison Research and Triton Digital, up from 37% in 2020 and just 9% in 2008.”
Listening to industry podcasts can help you keep up with the news, learn from experienced professionals, and get inspired by new trends. Below are 5 podcasts we suggest for anyone looking to learn more about inbound marketing.
Our Favorite Podcasts for Every Listener
1. For the Creative Marketer
Hosts: Nick Longo, Mikelle Morrison, and Jordan Wilson
Episodes as July 2021: 124
“The ultimate podcasts for creatives. Hosted by Nick Longo, Mikelle Morrison, and Jordan Wilson. A unique team of creative professionals, united together to bring unique inspiration and uncommon perspectives. We help creatives continually improve their careers and endeavors with in-depth interviews, round table discussions, and instructional lessons.”
The Deeply Graphic DesignCast is the place to go for design advice from industry professionals. With three hosts and frequent guests, there is a ton of relevant knowledge and experience to be shared.
This podcast is great for novice designers looking for tips and inspiration as well as experienced designers looking to relate with like-minded professionals. They cover a wide variety of topics from industry trends to managing your mental health, and the charismatic banter of the hosts makes it enjoyable to listen to any topic.
2. For the Small Business Owners
Company: Amy Porterfield, Inc.
Hosts: Amy Porterfield
Episodes as July 2021: 416
“Ever wish you had a business mentor with over a decade of experience whispering success secrets in your ear? That’s exactly what you’ll get when you tune into the top-ranked Online Marketing Made Easy Podcast with your host, 9 to 5er turned CEO of a multi-million dollar business, Amy Porterfield. Her specialty? Breaking down big ideas and strategies into actionable step-by-step processes designed to get you results with a whole lot less stress. Tune in, get inspired, and get ready to discover why hundreds of thousands of online business owners turn to Amy for guidance when it comes to all things online business including digital courses, list building, social media, content, webinars, and so much more. Whether you’re a budding entrepreneur, have a comfy side-hustle, or are looking to take your business to the next level, each episode is designed to help you take immediate action on the most important strategies for starting and growing your online business today.”
Amy Porterfield’s podcast is hailed as one of the best podcasts for small business marketers. She is known for breaking down complex marketing strategies into simple, digestible steps and uses terms everyone can understand, making it a great resource for the less-experienced marketer looking for ways to improve their current marketing strategy.
She is also a great resource for businesses looking to kick start their marketing program, with guides and tips for building a marketing program from the ground up. From building email lists to creating step-by-step systems to improve efficiency, Online Marketing Made Easy provides marketers across industries with actionable, effective tips weekly.
3. For the Analytical Mind
Hosts: Marcus Johnson
Episodes as July 2021: 500
“How is the internet changing our lives? The Behind the Numbers daily news podcast from Insider Intelligence helps listeners make sense of the ever-changing worlds of digital media, commerce, advertising, and technology. We keep you up to date, provide thought-provoking analysis and have a little fun along the way.”
Behind the Numbers balances entertainment with information, to keep you equally engaged and informed. Marcus Johnson is a charming host with hundreds of episodes full of relevant information about digital marketing trends and news.
The episodes range in length, so you can find episodes that fit into your schedule, to give you a bit of educational entertainment throughout your busy week.
4. For the Content Connoisseur
Hosts: Tim Stoddart
Episodes as July 2021: 149
“The Copyblogger Podcast is a weekly show hosted by Tim Stoddart. Each week, we host a cast of rotating experts that analyze content marketing, copywriting, email marketing, conversion optimization, mindset, and much more.”
If you’re looking for a more specialized marketing podcast, Copyblogger covers all things content marketing. Tim Stoddart brings on diverse hosts who share inspiring stories to share their strategies and tips for success. Learn how you can use content of all kinds to enhance your marketing program.
5. For the Eager Student
Hosts: Ian Jacob and Craig Bailey
Episodes as July 2021: 258
“Your weekly shots of HubSpot Goodness! Hosted by Ian Jacob and Craig Bailey, HubShots is the weekly podcast for marketing managers and sales professionals who are using HubSpot or considering using HubSpot.”
As Hubspot partners, we love to see other fans sharing their experiences and strategies to optimize their Hubspot tools. The Hubshots podcast is not to be confused with the official Hubcast podcast from Hubspot, but it is a great resource for users looking to make the most of the service.
The hosts give tips and insight for specific Hubspot features to help you optimize your program, and also review wider industry trends and news to keep you in the know. No matter how long you have been using Hubspot, or how well you think you know the tools, there is always something new to learn!
If you aren’t already using it, this podcast just might convince you to try out Hubspot’s many practical and effective tools.
Whether it’s podcasts, blog posts, or any other way you consume media, following industry leaders can help you stay on top of industry changes that could affect your business. Digital marketing is an incredibly fast-paced industry, making it important to keep up with the changes. To avoid falling behind, find enjoyable ways to stay informed.