CASE STUDY

OpenTempo

Inbound Marketing | Digital Marketing | Strategy

OpenTempo used inbound marketing, digital marketing, and HubSpot to to increase inbound lead generation and improve the quality of inbound leads.

“The team at Breezy Hill Marketing are a pleasure to work with. The consulting and support we receive from them is top notch and is leagues above that which we were receiving from our previous partner. Thank you Breezy Hill Marketing for all you do!”
– James Nichols, OpenTempo

Results for January 2019 v. December 2018

  • Organic website traffic increased by 48%
  • Pay-per-click traffic increased by 12%
  • Social media traffic increased by 63%
  • Marketing generated leads increased by over 100%

THE CLIENT

OpenTempo is a leading innovator of physician scheduling and clinical labor analytics.

They had begun a HubSpot implementation with another company but wanted to implement an overall marketing strategy in order to maximize the platform’s capabilities.

THE GOAL

Increase inbound lead generation, improve inbound lead quality, optimize HubSpot website

The ultimate goal: to increase inbound lead generation as well as the quality of inbound leads. OpenTempo had a solid history of organic traffic but they were looking to diversify channels, leverage social media platforms, and increase email marketing.

Along with increasing qualified leads, OpenTempo sought to optimize its existing HubSpot website. OpenTempo recognized that their website is an integral part of a successful marketing program and therefore needed to make improvements and additions to continuously improve their inbound program.

THE STRATEGY

INBOUND MARKETING, PAY PER CLICK ADVERTISING, MARKETING STRATEGY

Breezy Hill Marketing worked closely with OpenTempo to identify their target audience and define messaging. We then worked with them to create branded inbound marketing materials and content such as blogs, CTAs, and landing pages meant to connect with and convert prospects.

We also implemented a pay per click program with the goal of increasing lead production for the sales team.

We continue to consult with OpenTempo regarding inbound and marketing strategy and optimal use of the HubSpot platform to attract and convert customers.

THE RESULTS

ACTIONABLE ANALYTICS, CONTINUOUS IMPROVEMENT

WEBSITE

• Organic website traffic increased by 48%

• Pay-per-click traffic increased by 12%

• Marketing generated leads increased by over 100%

Social Media

• Social media traffic increased by 63%