Website Users
+ 86.72%
LinkedIn Sessions
+ 1,713%
Session Traffic Growth
+ 68.23%
Services
- Brand Strategy
- Lead Generation
- Search Engine Optimization
JMS Elite Case Study
Background
JMS Elite, a top-tier B2B lead generation firm, began working with Breezy Hill Marketing in 2014. Prior to the partnership, JMS Elite relied on word-of-mouth and referrals to grow their leads. With the understanding that increasing their online presence and optimizing their website would drive more beneficial outcomes, they turned to Breezy Hill Marketing to reach the following goals:
- Increase brand recognition
- Improve SEO
- Drive website traffic
- Convert visitors into leads
Solutions
- Breezy Hill Marketing focused on improving JMS Elite’s website. Our process included optimizing the overall website to improve its SEO positioning and drive web traffic.
- To further boost JMS Elite’s SEO position, we implemented pillar pages to improve search engine results for relevant keywords.
- Created a robust inbound marketing program aimed at building JMS Elite’s reputation as an industry thought leader, increasing high-quality leads which included establishing a blog schedule, creating original, value driven B2B blog content, producing B2B social media campaigns, and creating targeting PPC campaigns.
- During the COVID-19 pandemic, we also helped JMS Elite migrate from conferenced focused marketing efforts to digital without losing revenue.
The Results
2022 vs 2020
Total: 86.72% increase in users; 68.23% increase in sessions
Direct: 9.05% increase in users
LinkedIn: 1,851% increase in users; 1,713% increase in sessions
Website Analytics
With the help of our in-depth marketing plan, JMS Elite saw a total increase of 86.72% in users and 68.23% in sessions between 2020 and 2022. JMS Elite’s direct traffic saw a user increase by 9.05%.
Social Media Marketing
Regarding our social media campaigns, LinkedIn had a 1,851% increase in users and 1,713% increase in sessions.
