NeighborWorks of Western Vermont
NeighborWorks of Western Vermont is a nonprofit organization focused on sustainable home ownership. They help Vermonters purchase their own homes through their full-service real estate office, and affordable home loans. They offer homeownership education classes that cover the ins and outs of obtaining a mortgage and buying an affordable home. , In addition, they run an energy efficiency service called HEAT squad, which helps homeowners identify ways to reduce energy costs, and assists them with finding contractors and paying for repairs. NeighborWorks of Western Vermont is based in Rutland, VT, and services the surrounding areas. They came to us in need of a new digital presence, and for assistance expanding their marketing and outreach efforts.
We determined that because NeighborWorks of Western Vermont offers such a wide variety of services, they would benefit from having a separate, dedicated website for each of the different arms of the organization. Creating three websites ensured that all of the NeighborWorks services and resources would be easily accessible. Additionally, we worked with NeighborWorks of Western Vermont to identify their specific outreach and engagement goals, and we designed a custom, multifaceted content marketing program to achieve their desired results.
We worked with NWWVT to build three unique websites that met the specific needs of each arm of the organization, while conveying a fresh, modern brand aesthetic. In addition to the main NeighborWorks of Western Vermont site, we built a HEAT Squad website and a Real Estate-specific website to help users find the relevant resources quickly and painlessly. We also embarked on a content marketing campaign, which included an email newsletter, social media marketing, and blogging.