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How and Why to Bring Personality to Your B2B Marketing

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We loved this session at Inbound so we wanted to share it with you!

Marketing business to business (B2B) doesn’t mean that your marketing content has to be dry and boring – “What Ryan Reynolds Taught Us About Advertising”

In September we attended the Hubspot Inbound conference, and as usual it was loaded with great insights and learnings for marketers. As B2B marketers we really focused on sessions that would improve our skills at delivering for our clients. To that end, we attended the presentation “What Ryan Renolds Taught us About Advertising,” by MNTN and we found it to be an engaging approach that can help marketers cut through the “digital noise” and make their content memorable.

Marketing business to business (B2B) doesn’t mean that your marketing content has to be dry and boring. In fact, entertaining and engaging essential tools for your strategy in order to effectively reach your target audience.

In this session, MNTN, an advertising company that applies PPC methodology to television, provided a great example with a commercial that included informative humor. By utilizing Steve-O from Jackass to introduce the features of their platform’s services while capturing the audience’s attention with comedic relief. Similarly, Hubspot incorporated humor with their CRM ad with a pirate-themed sketch, once again proving that entertainment is a great addition to any B2B marketing campaign.

Research and Targeting is Still Gold

Most marketers know the key to any successful marketing campaign is understanding your audience. Take the time to research who they are, what they need, and why they should be interested in your product or services. Once you understand your target market, you can craft an ad campaign that speaks directly to them. This will help ensure that your message resonates with them and piques their interest in your company.

Entertainment is the Goal But Simplicity Is Key

B2B marketing can sometimes be dry and a bit dull. Through entertainment, you can draw in the consumer without sacrificing informative content. If you take this approach then you need to simplify your message so it is easy to digest and understand.

Tip #1: Your message should be clear and concise so that it can quickly capture the attention of potential customers. Try focusing on one key benefit of your product or service instead of trying to cram too much information into one advertisement. If you do decide to include multiple benefits, make sure each one stands out by using visuals like images or videos as well as text copy.

Tip #2: Try using active language such as “discover” or “learn” rather than passive language like “find out about” or “get more information about.” This will help keep readers engaged with your ad rather than losing interest halfway through reading it.

By finding unique ways to capture attention while ensuring a message is communicated clearly, B2B marketing can offer an invaluable opportunity to reach an audience that many other styles of marketing are unable to do.

Entertaining Advertising While Being Professional… It’s Tricky

When it comes to B2B advertising, many people assume that there is no room for creativity. That is simply not true! There are plenty of ways to make your ad fun and engaging without sacrificing its effectiveness or professionalism.

Tip #3: For example, try using humor or incorporating a play on words into your messaging. Not only will this add a sense of fun to your advertisement, but it will also help you stand out from other businesses in the same industry who may be taking a more traditional approach to advertising.

Making sure that your B2B ads stand out can be challenging but rewarding if done properly. With some creativity, research into target audiences, and direct messaging strategies – any B2B business can liven up their advertisements and attract more customers with impactful messages that are delivered in a unique way!

So don’t let anyone tell you that B2B advertising has to be boring. At Breezy Hill, we are always looking for ways to assure our marketing communications resonate with our clients and their target market. Breezy hill marketing agency is a versatile and creative partner for all of your marketing needs. Our team is skilled at working with a wide range of client voices and styles, and we have a proven track record of success in helping our clients increase their conversion rates. Whether you need help with fun messaging, a brand mascot, or an engaging LinkedIn page, we are here to help you achieve your marketing goals. With our expertise and dedication to your success, we can help take your business to the next level. Get creative today and learn how to perfect your marketing strategies here!

Note from Breezy: We work with a lot of B2B companies and we are always looking for ways to make our marketing communications resonate with our clients. We have a wide range of client voices and styles and some are more adventurous than others. We find clients who can have a little fun with their messaging, including creating a mascot for their brand or leveraging humor in their LinkedIn ad strategy can receive better engagement and conversion rates. B2B was slower to adopt gifs and video but these are now mainstream tools. We are seeing more and more companies use gifs and video to shake up their marketing and stand out in the crowd and we love it.

Shannon Briden

Account Manager
Shannon brings her MBA education and design background to find creative, innovative solutions to everyday marketing problems.

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