Email “drip campaigns” with Hubspot provide the data and insight to create campaigns that deliver real ROI
Email marketing is one of the most powerful tools you can use when it comes to building your business. According to Constant Contact, emails are almost 40 times more effective for customer acquisition than Facebook and Twitter combined and they have 6 times the click rate compared to social media. Hubspot is our top choice for email marketing because of its features that allow you to manage, analyze, compare, and evolve your marketing campaign as a whole. But there’s one feature that really stands out to us: the ability to do a drip campaign. We believe that a drip marketing campaign is one of the best ways to generate the highest ROI for your business. Here’s why.
What Is a Drip Campaign and Why Use Them
A drip campaign is a form of automated communication strategy that sends emails to your target audience, based on time or on actions they take as they interact with your business. By sending relevant and valuable content to prospective and current customers, it keeps your brand top of mind for when they need your product or service.
According to Marketing Sherpa, half of your prospects are not ready to buy or even talk to sales when they first interact with your brand. People want to know your reviews, the kind of content you have, if you have enough resources to provide what they need and if your offer is good enough. Drip campaigns, which have a 3X click-through rate in individual mail sends, help you position your solution as the top choice. You’ll never be out of sight once the customer wants to move forward with their purchase.
Drip emails have a number of applications. They can be used to space out the timing of your emails (for example, sending out different emails as you approach an event) or they can be triggered by certain actions, such as a customer being added to a list, viewing a certain web page, or a change in lead status. Drip emails often use a logical if/then format, making it easy to customize your users’ individual experience.
Why Hubspot Is So Powerful For Drip Campaigns
When it comes to drip email campaigns, HubSpot is our go-to tool. HubSpot is extremely easy to use and offers an extensive selection of features designed to help its customers achieve their business goals. Additionally, it has great tools for tracking conversions and ROI, and is compatible with several platforms out of the box.
For example, Hubspot gives you the ability to customize, report and store any kind of data. You can even create custom dashboards, allowing you to share insights with your team and clients. With Hubspot, there’s no need to export your data reports, it’s all there on your dashboard. Hubspot’s email analysis will show you the open rate of your emails, compare it with headlines, show detailed stats on readability, whether it was successful or not, and which email drove more traffic. You can also easily compare the results of different email campaigns to continuously improve your strategy.
Trigger-based actions are great for customer retention. HubSpot’s drip campaign feature gives you the power to reach out to prospective clients based on their unique customer journey. You can reach out to customers with the benefits of your product or service before they lose interest.
You can use automated drip campaigns to provide essential decision-making materials at key points along users’ discovery journey, and customize the communications they receive to their unique customer journey, interests, and more. For example, if a user has already made purchases from your website, and also has recently looked at a pricing page for a specific service, you could use a drip campaign to automatically send them a “loyalty” coupon for that specific service. The possibilities are nearly endless!
These aren’t the only HubSpot features that we love. Find out more about our favorite HubSpot features here.
We are always on the lookout for Hubspot features that can help make our clients’ jobs easier. HubSpot not only has a wealth of features to offer customers and their teams, but they were designed to be easy to use and accessible at any time. With so many contact software platforms out there, HubSpot has a leg up on its competitors with these drip campaign features!
You can also contact us if you have any questions about which HubSpot features would be best for your agency, or how to get started with using Hubspot for your business.