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Why Content Marketing Works for Professional Services

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There’s a lot of buzz about why content marketing is effective for businesses, but what about those that fall within the professional services industry?

Content marketing, an inbound marketing strategy, is all about offering helpful content for customers. Content marketing is a perfect fit for businesses in the professional services industry! Here’s why.

Creates Value for Clients

Many individuals turn to the internet with the hopes of finding clear, applicable solutions to a problem. Content marketing is a way to share thoughtful, unique insight and solutions to these common questions.

By creating valuable content that answers clients’ burning questions, a business in the professional services industry has the opportunity to demonstrate expertise in their field and build customer trust.

Increases Overall Visibility

When a person searches the internet to find the answer to a question, a piece of content that has been created to answer that specific question will (with good SEO practices!) show up in search results.

By creating content that addresses questions relevant to a specific industry, professional service businesses can increase the chance of having that content show up as a search resultThis can attract new leads, engage potential clients, and convert them to customers, leading to overall business growth.

Keeps the Company Up-to-Date

Constantly creating new and relevant content requires knowledge of current events happening within an industry.

A business offering professional services can create great content to address new questions and discuss solutions by staying up-to-date with new trends, topics, and issues within their industry.

Creating and Sharing Content

Blogging is a great and easy way to create content that is descriptive, helpful, and concise. Added links offer the opportunity for readers to access more helpful and related information. It’s even fair game to reuse existing content by updating and republishing.

eBooks can offer even more information in an easily downloadable format, which makes it easy to access content while offline or to save it for a later time.

Sharing content on social media platforms is a way to increase the number of eyes that see a piece of content. Social media is a great (and easy!) way to engage with an audience and shows that the customer is valued above all.

Keep in mind that your content should offer genuine support and solutions to a customer. This is the #1 thing that will take your content marketing to the next level!

The main goal of content marketing is not to pitch services, but rather to share knowledge and prove experience.

By showing customers that their wellbeing and success is the most important goal, a business in the professional services industry can utilize the power of content to strengthen their marketing strategy.

Thanks for reading,

Editor’s note: This blog was originally published in October 2018 and has been edited and updated in March 2022.

Shannon Briden

Account Manager
Shannon brings her MBA education and design background to find creative, innovative solutions to everyday marketing problems.

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