A closer look at the methodology fueling B2B ABM strategies. After our participation in the ‘I heart ABM’ webinar by LinkedIn, we wanted to take a moment to dive deeper into an effective account-based marketing
What is Intent Data? Intent data is a collection of observed digital consumer behavior. This data can be used to gain a deeper understanding of your target audiences and reveal certain buyer behaviors that can
Direct traffic is an important statistic to look at when monitoring Google Analytics for your website. Understanding what direct traffic is and how you can use it will help you boost your site’s productivity and
