Why Clients Are Switching to HubSpot — And How to Make It Work for You
When it comes to B2B marketing and sales alignment, the tools you use can make or break your pipeline. Increasingly, businesses are moving away from disconnected systems and migrating to unified platforms like HubSpot — and the results speak for themselves.
But switching to HubSpot is just one part of the equation. Even experienced users can find themselves asking: “Why isn’t this working the way we thought it would?”
At Breezy Hill Marketing, we work closely with clients making the switch — or trying to get more out of their current setup — and we’ve seen firsthand what works, what doesn’t, and what makes the biggest difference.
Why Businesses Are Leaving Other Tools
One of the most common reasons businesses switch to HubSpot is frustration with their current platform. While the list of features might look fine on paper, the results often fall short — especially when it comes to email performance and visibility into what’s working.
Crystal Buessing, VP of Digital Strategy, put it simply:
“We’ve had clients switch to HubSpot and immediately see better deliverability — and that directly impacts their pipeline.”
What many companies don’t realize is that email success isn’t just about compelling content. It’s about whether emails are actually landing in inboxes and being tracked accurately.
Erin Burns, Senior Hubspot Consultant on the Breezy Hill team, shared one such story:
“After switching from another platform, one client saw calls booked almost immediately — not because we changed the messaging, but because HubSpot improved their deliverability and visibility.”
This kind of turnaround is common when moving from platforms that inflate open rates or fail to differentiate between bots and real engagement.
The Power of Deliverability and Data Accuracy
One of HubSpot’s biggest advantages is its commitment to realistic, accurate data. Many platforms report inflated open rates — including bot traffic or counting multiple opens from the same person. HubSpot instead tracks unique opens and actively filters out bot activity, helping teams make smarter decisions based on real engagement.
Another key strength is HubSpot’s approach to IP reputation. When sending emails through HubSpot, you’re benefiting from their proactive IP management — which makes it more likely your emails will reach real prospects instead of spam folders.
The result? Marketing and sales teams can trust the numbers they’re seeing, act on them faster, and drive real pipeline activity.
Getting More from HubSpot
For businesses already using HubSpot, the most common pain point is underutilization. HubSpot offers a robust suite of tools — but without a clear strategy, it can feel overwhelming.
The sheer volume of features can paralyze teams who are used to simpler tools. The key is starting with guided setup and focusing on alignment between sales and marketing. Lead scoring is one area where we see immediate gains, as it helps prioritize outreach and clarify handoffs between teams.
Crystal explained that once sales and marketing look at the same data, collaboration becomes much more natural:
“We try to figure out how both teams can live in perfect harmony — and the lead data shows us where those overlaps and opportunities are.”
Modern lead scoring in HubSpot goes far beyond simple form fills. You can now track engagement with sales sequences, score activity on a granular level, and ensure that the hottest leads are rising to the top.
As Erin put it:
“We can now score one-to-one emails and prospect engagement — which makes prioritization easier and reporting more accurate.”
New Features That Are Game-Changers
HubSpot continues to evolve — and recent updates have made a big impact for B2B teams. The new buyer intent workspace gives insight into which companies are visiting your site, what keywords they’re searching, and how to target them with timely, personalized campaigns.
On the sales side, the addition of a prospecting workspace gives reps a clean space to manage outreach without cluttering the deal pipeline. This keeps reporting clean and helps teams stay focused on active deals.
Together, these updates enhance what HubSpot already does best: aligning marketing and sales, improving visibility, and helping teams act faster.
Final Thoughts
Whether you’re considering a move to HubSpot or trying to unlock more value from your current setup, the key is understanding how to customize the platform to fit your process.
From improved email deliverability and accurate engagement metrics to smart lead scoring and actionable insights, HubSpot offers the tools. The difference comes in how you use them — and how well your teams align around them.
Want help making it all work together? Keep exploring our blog for more insights or reach out for a no-pressure conversation about your tech stack and where you want to go next.
