HubSpot provides intuitive, dynamic, and evolving marketing solutions for businesses of all sizes. As a partner, HubSpot influences our daily business practices and provides us with solutions to streamline and optimize our strategy in every facet of our marketing plan.
1. Hubspot Landing Pages
Customers appreciate customization. When you have the opportunity to personalize an encounter with a visitor, it’s best to take advantage. Landing pages are a simple way to create more compelling user experiences.
Why Use It
Your site visitors are always coming from somewhere. Something caught their eye and got them to follow the link- give them a destination that will make them want to continue exploring!
Landing pages offer the opportunity to create a more personalized and targeted customer experience, which leads to stronger customer relationships and higher conversion rates; just customizing your CTA can increase conversions by 202%.
Whether it was a social post, a search engine result, or an advertisement, guiding users to a landing page allows you to create a specific experience to prompt a desired action. Use the data stored in your CRM to deliver dynamic content based on your visitors’ lifecycle stage, location, source, or device.
How To Use It
HubSpot makes it easy to create and implement landing pages on your website using the Landing Page Builder.
Design
No matter your level of experience, you can create engaging and attractive landing pages for all businesses with HubSpot.
Using templates, you can quickly build and optimize your landing pages using the drag-and-drop editing features. The user-friendly interface makes it easy to change fonts, colors, and button styles, so you can build a custom page without the headache.
For more advanced pages, you might check out the theme templates available. These templates have a theme including modules, content, and other style settings that can be used across your site, for a more polished and uniform brand.
Test
HubSpot can help you discover which theme and modules work best for your brand. By creating multiple variations of a landing page, you can analyze results and make educated improvements to your content in the future. Spend less time guessing and more time confidently sharing content that you know will connect with your intended audience.
The layout of the page, verbiage, or imagery can all affect how a visitor reacts. Testing multiple pages will teach you what works and what doesn’t; companies that increase their number of landing pages from 10 to 15 see a 55% increase in leads.
Explore the different options for modules to see the many ways you can include dynamic content on your web pages.
Optimize
Landing pages aren’t just for directed traffic, they can also be a huge asset in improving your site’s SEO.
The Optimize tab will review your settings and give you tips for improving your search engine optimization for that page. You can edit other page settings like title, URL, heading, and meta description to impact SEO.
View HubSpot’s SEO recommendations to see where you might be missing out on some opportunities to optimize across your site. You can review each page to make sure you are getting the most out of every part of your website. If something is missing or could be improved, HubSpot will note it and explain what you can do to improve.
2. Hubspot Email & Workflows
Email is still one of the most powerful and profitable marketing tools across industries. Workflows automate your email marketing, so it can work for you without making you work harder.
Why Use It
About 80% of marketers have reported an increase in email engagement in the past year, and 73% of millennials prefer that businesses communicate via email.
Email marketing remains one of the most cost-efficient digital marketing channels (often free) and is still embraced by consumers of all ages and technical know-how.
How To Use It
Workflows
The workflow tool automates various aspects of your marketing plan for increased efficiency.
For a standard workflow, contacts who meet the conditions will automatically trigger the desired action; for example, after a contact completes a form a follow-up email is sent automatically. You can also create “center on a date” workflows, which work on a fixed schedule relative to a calendar date.
Sequences can also be used to automate your email marketing. This tool will create a series of targeted emails, sent on a schedule to nurture leads over time. Contacts will unenroll from the sequence once the desired action has been taken.
Email Tools
Use HubSpot to create attractive and professional looking emails for all industries. Use templates or create your own with the drag-and-drop editor, and upgrade your emails to best engage your unique audience.
HubSpot also makes it easy to automate customization with personalization tokens, so you can tailor your messages to individual contacts. This simple edit to your email template can do wonders in creating a more individualized and authentic customer experience, and can greatly increase your email conversion rate.
You can also ensure your efforts are paying off by tracking the performance of your email campaigns. Using A/B testing and following analytics, you can better understand what best engages your audience and tailor your content accordingly. Watch your conversion rate climb as you continue to deliver what your market is looking for.
3. Hubspot Social Ads Tool
We all know the power of social media, and businesses across industries are embracing the marketing potential of platforms like Facebook, Instagram, and LinkedIn. HubSpot makes it easy to create, manage, and optimize all your campaigns in one place.
Why Use It
With the ad management tools, you can easily manage all of your website and social media content on one platform by connecting your social media accounts.
Facebook, Instagram, and LinkedIn advertising can boost your social media engagement, drive website traffic, and uncover leads, but to make the most of your advertising campaigns it’s important to closely monitor their performance.
HubSpot gives you one platform to review all your advertising data. Not only can you manage the performance, but you can also design ads, create audiences, and manage your entire Facebook and LinkedIn advertising campaigns through HubSpot.
How To Use It
Once you’ve connected your social accounts to HubSpot, you will also need to connect your Facebook ad and LinkedIn ad accounts.
Target
Once connected, you can create ad audiences, which will allow you to target your advertising more precisely based on your contacts, site visitors, or existing audiences.
For website visitors, you will also need to install ad network tracking pixels.
Targeting an audience of website visitors allows you to advertise to people who have interacted with your site in the past but never took the desired action. This is a great tool for engaging cool and warm leads.
Once you have your audiences, you can easily create and manage your Facebook and LinkedIn ad campaigns from one convenient tool. Manage ad content, budget, audience, and analytics of the ad all through HubSpot.
Analyze
Once you publish your ads, you can track ad performance through HubSpot. URL parameters will automatically be added to each ad to track user data.
Analyze campaign performance and individual ads through the analytics dashboard. Here you can review all the important metrics you can find through Facebook and LinkedIn, in addition to the many insightful metrics calculated by HubSpot.
Track lifecycle stages for an in-depth analysis of contacts based on where they are in the funnel. Analyze cost per lifecycle stage, deal rates, and other metrics that you could not find using Facebook or LinkedIn alone.
Why HubSpot
The above features are just a few of the many HubSpot tools we utilize. These three tools in particular help to engage visitors at all lifecycle stages. From engaging valuable leads with targeted advertising, to creating customized landing pages to convert dormant contacts, to automating your marketing workflow so nothing slips through the cracks, HubSpot provides a convenient place to manage all the most vital aspects of a marketing strategy.
