“If I use AI, is that cheating?”
“Will my audience know?”
“How can I stay competitive if I don’t use some form of artificial intelligence?”
If you’ve been asking yourself these questions, you’re not alone. AI is a hot topic—especially for healthcare tech companies with a lot on their plates. From explaining complex technology, to finding new customers, to staying compliant with industry rules, it can feel overwhelming for small teams with limited time.
At Breezy Hill Marketing, we’ve learned it’s not about choosing between people and AI; it’s about using both.
When you combine human creativity with AI speed, you can create great content faster—without losing the personal touch.
Why does AI matter in healthcare marketing content?
AI-powered tools like ChatGPT and Jasper can help healthcare technology companies scale content production and support market expansion without sacrificing efficiency. For healthtech companies, that means:
- Creating different versions of content for different buyer personas
- Drafting blog posts and ad copy faster
- Supporting SEO with smart keyword use
“AI helps us break through content bottlenecks and frees up our team to focus on high-level strategy and storytelling,” says Shannon Briden, Content Director at Breezy Hill Marketing. “It’s like having a first draft assistant who’s always available—especially useful when you’re trying to publish frequently in a complex field like healthcare technology.”
We recently used AI for a client campaign promoting a patient data integration platform. It helped us write landing page content tailored to CIOs, research teams, and hospital IT leaders—getting us to market faster and giving us more options to test.
Are there limitations of AI without human direction?
It’s not too hard to spot AI-generated content—especially if you’re a savvy marketer or content writer.
AI content often lacks emotional intelligence, originality, and that human touch.
It doesn’t understand your audience, your product, or your messaging goals unless you guide it. And in healthcare marketing—where precision, empathy, and compliance are critical—that can be a big problem.
“AI on its own is like a car without a driver,” explains Crystal Buessing, VP of Digital Strategy at Breezy Hill. “You still need someone at the wheel, steering the content toward the goals that matter—especially in healthtech, where messaging must balance innovation, empathy, and compliance.”
For one of our healthtech clients in the medical device space, an AI-generated blog draft checked the boxes for structure and grammar. But it didn’t connect with clinicians. Our team reworked it to include real-world examples, aligning it with what healthcare professionals actually care about. Here’s how we help clients produce compliant, patient-centered content that balances storytelling with industry regulations.
How to use nurturing to deliver strategic healthcare content
Using AI to your advantage requires more than input and output—it requires nurturing.
Think of it like growing a garden: AI can plant the seeds, but you still need to water, prune, and shape the results to make something truly great.
You can “nurture” your AI content by:
- Prompt Engineering: Ask better questions to get better results
- Human Editing: Shape the tone, voice, and clarity of the content
- Brand Alignment: Make sure your message reflects your value prop and meets regulatory standards
In a recent blog series on clinical trial automation, AI helped us organize topics and draft initial content. Then, our team layered in client interviews, FDA-specific language, and the brand’s unique voice—turning fast first drafts into credible, audience-ready pieces.
What does a hybrid content strategy for healthcare technology marketing look like?
At Breezy Hill, using a mix of AI and human creativity isn’t just a nice idea—it’s how we work every day.
Take this example:
AI-only version: “Boost Your HealthTech Marketing Strategy with AI-Powered Tools.”
(Okay, but kind of dull and robotic.)
Human-enhanced version: “How AI Can Revolutionize Your HealthTech Marketing—Without Losing the Human Touch.”
(Smarter, more engaging, and clearly written for real people.)
By letting AI handle the structure and humans add the insight, we create content that’s quick to produce, budget-friendly, and still feels personal—which really matters in healthcare, where trust and clear communication are everything.
Conclusion: The future of healthcare tech marketing Is hybrid
In healthcare tech, marketing teams have to move fast. However, the content still needs to be high-quality and on point.
AI can help you get more done with fewer resources, but it’s human creativity that brings the message to life and makes it connect.
At Breezy Hill, we use a hybrid content strategy for healthcare technology marketing to help brands create high-impact content that speaks to providers, researchers, and hospital leaders—without wasting time or effort (check out our healthtech case studies and client results to see our hybrid strategy in action).
Want to see what a smart, human-AI combo can do for your content strategy? Let’s chat.
