How Reviews Impact Local SEO

How Reviews Impact Local SEO

We use the Internet every day and carry it in our back pocket. Google connects us with any information you could need and uses algorithms to give you the info you want most. When your potential customers are looking for a product or service online, search engines show...
Pay-Per-Click and Google Ads – 3 Things to Know

Pay-Per-Click and Google Ads – 3 Things to Know

Pay-per-Click and Google Adwords When 98% of users who use a search engine choose sites listed on the first page, ranking in the top few results in Google or other popular search engines means more traffic to your site. Depending on your business, it can be hard to...
How to Create a Well-Designed Homepage

How to Create a Well-Designed Homepage

Your homepage should answer the questions: who you are, what you do, and what actions your visitors can take on your website Your website’s homepage creates a first impression for your visitors, as it’s often the first page they will land on. You’ll want to seamlessly...
How to Structure Your FAQ Page for Voice Search

How to Structure Your FAQ Page for Voice Search

How marketers reach consumers is constantly evolving; mobile search is now the most popular way to search the internet; as marketers it’s our job to adapt. Once again, we are seeing a shift in how people search, and it looks to be headed towards voice search. One of...
How the New Google Core Update Affects Your Business

How the New Google Core Update Affects Your Business

Google has recently updated its search ranking algorithm to improve user experience by delivering more relevant and useful search results. Read on to learn how this could change your SERP ranking and visibility. 2019 Google Core Updates Users in September were made...