We use the Internet every day and carry it in our back pocket. Google connects us with any information you could need and uses algorithms to give you the info you want most. When your potential customers are looking for a product or service online, search engines show...
Optimizing your digital ads for local SEO will help drive customers to your business Search engine optimization (SEO) is important for your business to be seen when people search for topics related to your business or products. Local SEO is the next level that you...
Pay-per-Click and Google Adwords When 98% of users who use a search engine choose sites listed on the first page, ranking in the top few results in Google or other popular search engines means more traffic to your site. Depending on your business, it can be hard to...
Your homepage should answer the questions: who you are, what you do, and what actions your visitors can take on your website Your website’s homepage creates a first impression for your visitors, as it’s often the first page they will land on. You’ll want to seamlessly...
How marketers reach consumers is constantly evolving; mobile search is now the most popular way to search the internet; as marketers it’s our job to adapt. Once again, we are seeing a shift in how people search, and it looks to be headed towards voice search. One of...
Google has recently updated its search ranking algorithm to improve user experience by delivering more relevant and useful search results. Read on to learn how this could change your SERP ranking and visibility. 2019 Google Core Updates Users in September were made...
