Organic Lead Growth
+91%
Organic Traffic Growth
+145%
Site Traffic Growth
+33%
PatientBond Case Study
Background
PatientBond, a patient engagement focused healthcare technology company recently acquired by Upfront Health, partnered with Breezy Hill Marketing in 2021. With limited marketing resources available and a desire to grow brand awareness and visibility to urgent cares and beyond, PatientBond sought out a strategic, collaborative partnership with us to accomplish the following outcomes:
- Generate targeted, segmented email and ad campaigns
- Program workflows in Hubspot
- Review, report, and optimize content campaigns
Solutions
- Breezy Hill Marketing worked closely with PatientBond to further establish ABM segments.
- With a thorough understanding of PatientBond’s target audience and their motivations, we created and coordinated LinkedIn and email campaigns that addressed specific segment pain points.
- Our content generation included distilling complex ideas, such as psychographics and behavioral science applications, in ways that made the concepts approachable, yet applicable, to different C-suite personae.
- We scheduled social media posts, built landpages, and automated email drip campaigns to ensure that the right message reached the right audience at the right time.
- Throughout the entire process, we provided PatientBond with detailed reporting to ensure that the active campaigns were producing the optimal results: increased brand visibility and client and prospect interaction.
Results
Feb – Aug 2022 vs. Feb – Aug 2021
Overall: 19.46% increase in users; 19.85% increase in sessions; 27.5% increase in goal completions
Direct: 27.34% increase in users; 37.32% increase in sessions; 37.32% increase in goal completions
LinkedIn: 5,505% increase in users; 6,024% increase in sessions
Website Analytics
Our collaborative efforts with PatientBond led to overall increases in users (19.46%), sessions (19.85%), and goal completions (27.5%).
PatientBond’s direct traffic had a user increase of 27.34%, a session increase of 37.32%, and a goal completion increase of 37.32%.
Social Media Marketing
LinkedIn campaigns saw a 5,505% increase in users and a 6,024% increase in sessions due to our carefully curated ads and detailed reporting.
