Small businesses often don’t have the luxury of large, diverse marketing departments, but it is important to recognize the benefits of having someone managing of all your marketing activities.


Instead of running marketing through multiple departments, consolidating under one roof can have a great effect on your company.


This can be accomplished by establishing a marketing manager or  outsourcing to a marketing agency. Although they have their differences, both can help businesses market more efficiently and effectively.


Three Advantages Gained When You Establish A Structured Marketing Program

1. Efficiency

When marketing by committee, precious time can be wasted while waiting for decisions to be approved by various departments. Each department has other priorities, making it difficult for different teams to work together quickly, forcing projects to drag on or fall behind schedule.


A marketing manager is not only able to make important decisions quickly but also has the specialized skills and experience to make the best decisions for your brand.


A manager is also tasked with overseeing a structured marketing plan as a whole. Having a clearly outlined plan in place and a person to make sure the plan is followed eliminates time wasted working between departments to decide the next move.


When there is a clear outline in place and someone to oversee that all the pieces come together, projects finish on time and have a greater impact.

2. Organization and Structure

A marketing manager prioritizes all marketing activities and ensures they progress smoothly. Conversely, when run by multiple departments, it is easy for projects to fall behind or be abandoned.


A marketing plan prevents projects from being lost or falling behind by giving every employee an idea of what next steps need to be taken. A manager maintains the organization of the plan and ensures everyone remains on task.


Outsourcing to an agency also has the benefit of adding organization and structure. Agencies often work with small businesses to help develop a plan for marketing success; this gives small businesses the benefit of a marketing manager without the commitment of hiring a new employee. Agencies can also create content, manage social media accounts, and assist with advertising.

3. Unified Content

Online content is an important component of many marketing strategies, and a marketing manager is better suited to handle all content media. If left to several people, the content may feel less unified and cohesive, and the core message risks getting lost.


An agency, in particular, is suited to manage the many different content platforms available and ensure that all of your organization’s content is representative of your brand and optimized for each platform. Not only does it make your content more cohesive, but it can strengthen your brand image and better connect with users of that platform.

Marketing can affect your image, sales, and overall success of your company. Investing in a manager or agency to build a plan for success and guarantee its execution is an investment that can bring your company closer to your goals while building your brand and saving you money.

Thanks for reading,