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The Benefits of a Structured Marketing Program


Many businesses of all sizes do not have the luxury of in-house marketing departments, but their marketing strategies still need a team of professionals to bring in results. Whether you are a start-up looking to create a new campaign or are an established brand looking to refresh your marketing strategy, you can benefit from a structured marketing program. 

Instead of running marketing through multiple departments, consolidating under one roof can improve efficacy and efficiency. 

Regardless if you are hiring an in-house marketing team or looking to expand your organization with an agency, having a professional marketer on your team can be the difference between reaching your goals and never quite getting there. Reach all of your company’s goals by hiring a marketing manager or partnering with a marketing agency.

Three Advantages of a Structured Marketing Program

1. Increased Efficiency

When marketing by committee, precious time can be wasted while waiting for decisions to be approved by various departments. Each department has other priorities, making it difficult for different teams to work together quickly, forcing projects to drag on or fall behind schedule. 

A marketing manager is not only able to quickly make important decisions but also has the specialized skills and experience to make the best decisions for your brand. 

A manager is also tasked with overseeing a structured marketing plan as a whole. Having a clearly outlined plan in place and a person to make sure the plan is followed eliminates time wasted working between departments to decide the next move. 

When there is a clear outline in place and someone to oversee that all the pieces come together, projects finish on time and have a greater impact. 

2. Organization and Structure

A marketing manager prioritizes all marketing activities and ensures they progress smoothly. Conversely, when run by multiple departments, not only is it easy for projects to fall behind schedule, but you can also lose sight of the goals for your company as a whole by getting bogged down in the details of individual departments. 

A marketing plan prevents projects from being lost or falling behind by giving every employee an idea of what next steps need to be taken. A manager maintains the organization of the plan and ensures everyone remains on task. A marketing manager can also keep track of all the overarching goals of the company and individual departments, so you can rest assured that your marketing strategy is working for your company as a whole and not just your marketing or sales departments. 

Outsourcing to an agency also has the benefit of adding organization and structure. Agencies often work with businesses to help develop a plan for marketing success, for both small and large organizations; this gives businesses the benefit of a marketing manager without the commitment of hiring new employees. Agencies can create content, manage social media accounts, assist with advertising, and manage any other aspect of your marketing strategy.

Knowing you have a team of professionals by your side managing all aspects of your marketing program gives you the peace of mind that someone always has your back. When hiring internally, you often have to rely on one individual or a few people to manage the entire marketing program; if you partner with an agency, you get the advantages of a full-scale professional marketing team, set to a budget that fits your needs. 

3. Unified Content

Sharing original content is an important component of B2C and B2B marketing strategies, and a marketing manager is better suited to handle all content media. If left to several people, the content may feel less unified and cohesive, and the core message risks getting lost. 

Original content is an opportunity to express your brand’s unique voice, reinforce visual brand identity, and share valuable information with your audience. Content marketing can have a huge impact on your overall marketing success if properly utilized. 

An agency, in particular, is suited to manage the many different content platforms available and ensure that all of your organization’s content is representative of your brand and optimized for each platform. Not only does it make your content more cohesive, but it can strengthen your brand image and better connect with users on that platform. Keep users coming back for more by providing original, relevant, high-quality content. 

Marketing can affect your image, sales, and overall success of your company. Investing in a manager or agency to build a plan for success and guarantee its execution is an investment that can bring your company closer to your goals while building your brand and saving you money. 

Thanks for reading,

Editor’s note: This blog was originally published in January 2019 and has been edited and updated in December 2021.

Crystal Buessing

VP of Digital Strategy
Crystal uses her 12+ years of marketing experience to lead diverse teams and execute highly-personalized marketing strategies.

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