At Breezy Hill, we’ve worked with healthcare companies for years, and we know that reaching the right decision-makers can be challenging. Email marketing and LinkedIn ads are two of the most effective tools in your marketing toolkit. By using these channels together, you can create a powerful omnichannel strategy that boosts engagement and delivers results. Here’s how to get started.
Email Marketing: A Direct Line to Decision-Makers
Email marketing remains one of the most effective ways to reach key decision-makers in healthcare. But to get the most out of your campaigns, it’s essential to go beyond generic email blasts. Here are some tips that have worked for us:
- Personalize Your Messaging: Healthcare is a complex field, and decision-makers appreciate content that speaks directly to their needs. Tailor your emails based on the recipient’s role and responsibilities to make your message more relevant.
- Test and Learn: Use A/B testing to experiment with subject lines, email content, and send times. This helps you understand what resonates with your audience and improves future campaigns.
- Own Your Audience: Unlike social media, you control your email list. That means you have a reliable, direct line of communication with healthcare professionals, without worrying about changing algorithms.
To make the most of these strategies, utilizing a marketing platform like HubSpot can take your email campaigns to the next level. HubSpot’s advanced segmentation, automation, and A/B testing tools provide actionable insights that can help you create more impactful and tailored email campaigns.
Email marketing drives a 40x return on investment (ROI) for healthcare companies, making it one of the most cost-effective marketing strategies (Worldmetrics- Invoca).
At the same time, if you’re working with a tighter budget, there are still plenty of strategies you can leverage. Targeted email lists, A/B testing, and segmentation remain essential, even on a budget. This guide on budget-friendly tips for B2B email promotion offers five practical ways to get the most from your email efforts without overspending. These insights can be especially helpful if you’re aiming to scale your outreach while maintaining high-quality, results-driven campaigns.
Click here to checkout a email tips for 2024
LinkedIn Ads: Targeting Healthcare Professionals with Precision
LinkedIn is a critical platform for reaching healthcare professionals, and its ad tools allow you to target the right people with precision. Whether you’re looking to reach hospital executives, healthcare IT decision-makers, or pharmaceutical leaders, LinkedIn gives you access to the I audience that matters.
Here’s how to make the most of LinkedIn ads:
- Rotate Your Ads: Don’t let your creative go stale. We recommend rotating between several different ad versions to keep your audience engaged and interested in your message.
- Tailor Your Messaging: Just like with email marketing, it’s important to craft your LinkedIn ads to speak directly to your audience. CEOs, for instance, will respond to different messages than department heads or project managers. Tailor your value proposition to each role.
- Leverage Your Email Lists: You can upload your email lists to LinkedIn to target your audience across multiple platforms. This ensures consistent messaging and reinforces your brand.
If you’re new to Linkedin advertising checkout these helpful best practices.
“LinkedIn stands out because it’s the only major social platform where people log in with a business mindset. They’re not just scrolling—they’re there to network, learn, and collaborate. That gives you a unique opportunity to reach your audience when they’re most focused and ready to engage.”
-Shannon Briden, Project Manager at Breezy Hill Marketing
The Power of Combining Email and LinkedIn
Using email marketing and LinkedIn ads together creates an omnichannel strategy that allows you to reach healthcare decision-makers wherever they are. By integrating both channels, you can deliver consistent messaging and increase your chances of engagement.
Here’s how to create a seamless approach:
- Warm Up Leads with LinkedIn Ads: Use LinkedIn ads to introduce your brand to potential leads before reaching out via email. By the time your email hits their inbox, they’ll already be familiar with your name and message.
- Segment and Personalize: Some prospects respond better to LinkedIn ads, while others prefer email. Use the data you collect from both channels to refine your approach and deliver the right message to each audience.
- Keep Your Messaging Consistent: Whether prospects see your ad on LinkedIn or receive an email from you, make sure the messaging is consistent. This helps build trust and ensures your value propositions are clear.
A well-coordinated omnichannel marketing strategy can yield 67% more leads through social media and email marketing combined (Smart Insights).
If you’re looking to align these marketing efforts with your broader business goals, it’s important to focus on how each campaign supports your objectives. For more on aligning your marketing strategy with business outcomes, check out this guide on Maximizing ROI: How to Align Your Marketing Strategy with Business Goals. This will help you ensure that your email and LinkedIn efforts are contributing to the bigger picture.
Building a Complete Healthcare Marketing Strategy
At Breezy Hill, we’ve seen firsthand how email and LinkedIn marketing can work together to create an omnichannel strategy that delivers results. Combining these two platforms allows you to engage decision-makers, gather valuable insights, and increase your chances of converting leads.
Key Takeaways:
- Email marketing gives you direct access to your audience and provides valuable data for refining campaigns.
- LinkedIn ads offer precise targeting capabilities, reaching the right decision-makers in healthcare.
- An omnichannel approach ensures consistent messaging across platforms and boosts engagement.
Ready to enhance your healthcare marketing strategy? Schedule a consultation with our team today, and let’s create a customized email and LinkedIn campaign that delivers real results.
