AUTHOR

Laura Hill

CMO | Co-Founder

Laura Hill is Chief Marketing Officer and co-founder of Breezy Hill Marketing, a Vermont-based B2B digital marketing agency and HubSpot Gold Partner. She has led the agency since 2011 and brings more than three decades in marketing and sales, with deep roots in Health Tech, B2B SaaS, and demand generation.

Laura Hill is the co-founder and Chief Marketing Officer of Breezy Hill Marketing (BHM), a Vermont-based B2B digital marketing agency and HubSpot Gold Partner serving Health Tech, B2B SaaS, and mission-driven organizations. She has led BHM since founding it in 2011. Laura’s marketing and business-development career spans more than 30 years. Before Breezy Hill, she directed marketing for healthcare-technology organizations including Ingenix (UnitedHealth Group) and Global Works Systems, building demand-generation programs for EHR, practice-management, and revenue-cycle products — experience that shapes BHM’s Health Tech specialization today. Her core expertise covers marketing strategy, demand generation, HubSpot operations, inbound and content marketing, SEO, and paid media. Laura holds a BA from Mary Baldwin University. Connect with Laura on LinkedIn.

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3 Considerations for Successful Calls-to-Action

June 21, 2017 9:32 am

Writing, Designing, And Placement For Maximum Conversions Calls-to-action (CTAs) are everywhere on the web, enticing visitors to “click here,” “give it a try,” or “act now.” They are a successful way to convert site visitors

Laura Hill

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3 Considerations for Successful Calls-to-Action

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