What Is WordPress?
WordPress is a free, open-source content management system. It’s the foundation of most of the websites that we build at Breezy Hill Marketing, and all components of a website, including all the photos, blog posts, pages, and everything else you can see, as well as many elements you can’t, are organized with WordPress.
What Is Included In Breezy Hill Marketing WordPress Websites?
Theme: Visually pleasing WordPress themes are used to create a cohesive and consistent look throughout the website.
Photography: Websites are designed to showcase images and all images are optimized for the web, including sizing and search engine optimization.
Social Media Integration: Icon-based links to all social media sites.
Social Media Sharing Buttons: We leverage a variety of social sharing tools, depending on the goals of the site and the design esthetic.
Facebook Page Feed: Creates a streaming, updated feed of your page updates in footer.
Twitter Updates Feed: Creates a streaming, updated feed of your Tweets in the sidebar or footer.
Email Marketing Integration: Integrated email sign-up form for ongoing email marketing efforts.
SEO: We leverage the Yoast plugin for search engine optimization, ensuring all pages have the appropriate data to be easily found online.
WordPress Plugins: We will implement additional plugins to meet specific needs for a given website including appointment scheduling tools, photo galleries, maps, and more!
Our Websites Are Search Engine Optimized (SEO)
SEO is the practice of optimizing characteristics of a website so that the website is more highly ranked in search results and easier for prospects to find. Many factors influence search engine rankings, including keyword frequency and inbound links.
Your potential customers should easily and quickly discover your website. Generally, the higher a website is ranked in search engine results, the more traffic it gets. Ultimately, that means better SEO translates into more sales, more brand awareness, and better publicity.
WordPress as a platform is designed to have good SEO natively, and we design our clients’ websites with SEO in mind, so that they show up as top results for relevant search terms. Additionally, we use the Yoast SEO Plugin to improve the search rankings of every page.
Responsive Web Design (RWD)
RWD is a style of web design focused on building sites that function well and look great on any device. A website designed in this style will adapt to different screen sizes automatically and flexibly.
Smartphones and tablet devices have become a major part of how many people use the internet, and thus how they interact with businesses and organizations. Providing a way for smartphone and tablet users to learn about or interact with your business or organization through the device of their choosing can be a valuable tool.
RWD is the most efficient and cost-effective way to have an aesthetically pleasing online presence across many devices because, with RWD, you don’t need two or three different websites for different devices; instead, you only need one great one.
Breezy Hill Marketing uses RWD-enabled WordPress themes to design websites that will look great and serve their function, no matter what device is accessing them.