NeighborWorks of Western Vermont

Website Design

Vermont Nature Creations

vermontnaturecreations.com

Project Description

Vermont Nature Creations is a Vermont business that designs and crafts hanging water gardens. They work with stained glass and metal to build colorful, functional, and beautiful works of art. They’ve been featured in major art and flower shows, including the Philadelphia Flower Show and the Boston Flower Show, as well as shows in Chicago and Cincinnati.

Strategy/Skills

Vermont Nature Creations had a clear goal: they wanted to shift to an e-commerce-focused sales strategy. They needed a powerful, modern website capable of showcasing a wide variety of attractive models, with premium e-commerce functionality. Additionally, Vermont Nature Creations had a Facebook presence, but they wanted to learn how to maximize the effectiveness of their social media marketing efforts.

Execution

We worked with Vermont Nature Creations to design a website that looks beautiful and matches the elegant, modern aesthetic of the company. We moved the Vermont Nature Creations website to the WordPress CMS and built a powerful website with excellent e-commerce functionality which will accommodate the needs of the company as it continues to grow. In addition, the website also met the company’s blogging, video, and portfolio needs, and allows the company to show its many wonderful offerings to consumers in a clean, modern format. Along with building the website, we trained them in social media marketing through Facebook.

Results

Vermont Nature Creations has been very satisfied with the functional, beautiful website we built for them. Thanks to the website, the new e-commerce sales model has worked well for them. Additionally, they’ve been extremely effective on Facebook; Vermont Nature Creations has gotten awesome engagement, and has been liked by almost 20,000 people!

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