North Star Admissions Consulting Website

Website Design

Northstar Admissions Counseling Website

North Start Admissions Consulting

northstaradmissions.com

Project Description

Karen Marks of North Star Admissions Consulting works with business school and college candidates to help them identify and gain admission to their best-fit colleges and universities. Karen had been running this successful business for over a year when she decided she was ready for a new admissions consulting website based in a blog-friendly platform. Her goal was to update her website with a focus on SEO and blogging functionality.

Strategy/Skills

Breezy Hill Marketing believes that WordPress is an optimal platform for both SEO and for easy, sharable blogging.  We identified a WordPress theme that would be easy for Karen to maintain and would function well for her clients and prospects. We also identified several plugins that would help to optimize North Star’s SEO.

Execution

Breezy Hill Marketing worked with Karen to create a keyword strategy that included listing the key words and phrases that were most meaningful to her industry. We helped Karen refine her content so that it reflected the use of these keywords throughout. Karen has tremendous testimonials from clients so we brought them to the forefront of the menu and created a visually pleasing testimonial environment. We also added testimonials to many of the service pages in order to increase the exposure for the quality of work performed.

Results

The North Star Admissions Consulting website has been live for several months now and is benefitting from the strong SEO content, the quality blog posts, and the targeted messaging. The website continues to rise in Google’s rankings for key search terms and the traffic continues to increase.