CONTENT MARKETING, DIGITAL MARKETING, WEBSITE DESIGN
A leading teleprospecting firm helping companies with complex B2B sales, JMS Elite hired Breezy Hill Marketing to help them improve their digital presence, increase brand awareness, and generate opportunities.
JMS Elite uses a proven approach to lead generation, leveraging an experienced team of business development executives. They contact targeted business executives via phone and engage in meaningful interactions, resulting in highly qualified sales opportunities for their clients.
We worked closely with JMS Elite to develop a marketing strategy with the goal of increasing their client base over the next few years. We learned their approach to teleprospecting and focused on understanding their ideal clients.
Our marketing strategy supports their existing outreach efforts and seeks to deliver their philosophy and insight to their target customers through easy-to-access mediums, including blogs, newsletters, and social media platforms.
The Breezy Hill team migrated the JMS Elite website to a WordPress platform and incorporated a blog so that the underlying structure and content were optimized for SEO and targeted client-specific keywords.
We implemented a structured, inbound marketing plan that included frequent original blog posts and engagement on social media, with a particular focus on LinkedIn. JMS Elite now has a strong presence and frequent engagement on LinkedIn, as well as a targeted B2B sales audience on Facebook and Twitter.
We created and managed a digital ad campaign that includes paid ads on Google and Bing search engines with a remarketing digital campaign using custom-designed ads consistent with the JMS Elite brand.
JMS Elite recently celebrated fourteen years in business and another solid year of revenue growth. The organization credits Breezy Hill Marketing with helping them increase their online presence, expand their brand awareness, and support their solid revenue story.