Century 21 Bird Real Estate Website

Website Design

C21 Bird Real Estate website design

Century 21 Bird Real Estate

century21birdrealestate.com

Project Description

Wenda Bird and Karen Melen of Century 21 Bird Real Estate were interested in creating a fresh, new real estate website design for their business. Century 21 Bird Real Estate is a central Vermont real estate business specializing in lake and country homes. After over 20 years in the business, Bird Real Estate had an experienced staff with extensive knowledge of Vermont’s lake region. Their goal was to create a website that highlighted their vast number of lake and country home listings  and showcase their agency as #1 in the area.

Strategy/Skills

Breezy Hill Marketing worked with Wenda and Karen to identify a website style that would work well for their business and would appropriately display their properties.  A key focus for the team was to have a website that would be easy for clients to find online and to share content from.  We agreed on a WordPress template designed for Real Estate that also offered IDX integration for all listings in their region. It was important that the new website would be mobile friendly and offer easy search from mobile devices.

Execution

We created a contemporary website utilizing images from the area to highlight the draw to the Vermont Lakes Region.  We focused on SEO by providing a robust SEO plugin that allowed us to focus individual pages for key search terms.  In addition, we worked with Karen Melen to connect the website with social media in order to create a more high profile view for Century 21 Bird Real Estate.

Results

Century 21 Bird Real Estate has enjoyed a very successful Summer and early Fall of increased website traffic and exposure for their brand. The IDX integration provided has provided a robust platform for all of their listings and for the other listings in their region.  The site is visually pleasing and offers layers of good, relevant content for their buyers and sellers.