What makes a website good and what makes it great? How can you build a website for your business that serves as a comprehensive resource for your target audience while also converting them into customers? How do you build a website that combines marketing and sales and continues working for you even when you are off the clock?
We have been building successful websites for our small to mid-sized business customers for many years. If you think your website could be working harder, showcasing your unique service or product, and converting more visitors into loyal customers you are probably right!
You’re building a website – what do you want to tell the people when they get there?
Make sure the messaging on your site is clear, concise, and easy to consume. You may have a great story and a lot to say about your product or service, but it’s important to reduce your message down to easily consumable bites.
Most people will be getting to your site because they are trying to solve a problem or need and a search has led them there. Whether that is just learning about your service, or knowing about it and they are searching for more information such as hours or pricing.
Ensure that what you have to offer is upfront and clear on your home page. A beautiful photo or well thought out slider is great visually, but is it telling people who you are, what you do, and how it will help them?
It’s ok to keep your information short and simple. Online viewers are used to scrolling quickly, often on small devices, to pick out the pertinent information and find what they need.
Make this easy for viewers by keeping your sentences short and clear, making use of headings so that things can be found quickly while scrolling. Save the longer and more involved information for specific pages for those who have navigated deeper into your site to find out more.