Why Do Businesses Partner with Marketing Agencies?
As a business owner, there are probably many reasons why you’ve considered outsourcing your marketing needs.
“Our business is quickly growing and needs some help.”
“My marketing team is lacking a certain skill-set to complete this task.”
“My business needs expert assistance for a big project.”
Since May 2020, almost 20% of businesses have increased the number of marketing functions they outsource to professional firms.
No matter the size of your business, depending on the project, you can benefit from partnering with a marketing agency to save time, money, and stress. There are many added benefits to hiring a professional agency.
A Highly-Experienced Team
Your team is great at what you do, and you probably work best when focusing on what you know. Outsourcing means adding experienced professionals to your team who can bring new insight.
With a marketing agency comes a group of individuals who have specialized skills and experience for all your marketing needs. Finding an agency with experience in your niche is key to standing out among the noise of the competition.
Whether you’re building a new custom website, diving into digital advertising, or need someone to manage your social media accounts, a marketing team has specialized individuals ready to commit themselves to the marketing activities your company needs.
Adding a marketing agency to your budget might sound like the opposite of saving money, but outsourcing can actually reduce overhead.
Hiring an entire team of marketers in-house can skyrocket expenses, but outsourcing gives you the experienced employees you want without the need for the costly hiring process, onboarding, and training. Outsourcing also allows your team to focus on what they do best and utilize internal resources more efficiently while the agency focuses on your marketing needs.
Hiring an entire team in-house, or even just one employee, is a huge commitment. Outsourcing means you can scale up or down over time to better suit the needs of your business.
Maybe you started with an agency because you wanted to start advertising online. As leads start coming in and conversions increase, you might decide to add social media marketing and a blog to your budget. Many businesses outsource content marketing and advertising as a means of saving money and upgrading strategy.
You may also decide to outsource for a particular project or event, and then return to your usual marketing approach. Creating or updating your website might mean additional manpower and hours to get the project done, but once you’re satisfied with the product, you can cease outsourcing until the need arises.
Every brand is unique and therefore needs a unique marketing strategy. Whether you’re looking for a complete overhaul or just need a little assistance, outsourcing marketing activity to an experienced, reliable agency can save time and money while delivering a solid ROI.
Thanks for reading,
Editor’s note: This blog was originally published in January 2019 and has been edited and updated in December 2021.