Having a competitive website is a crucial part of your marketing plan in today’s digital world. Web users need to be able to find your site, be drawn in by your images and content, and navigate their way around to find the information that they need. So how do you...
What is Intent Data? Intent data is a collection of observed digital consumer behavior. This data can be used to gain a deeper understanding of your target audiences and reveal certain buyer behaviors that can indicate a lead’s movement through the sales cycle. Once...
How Do You Know if Your Digital Marketing Efforts are Paying Off? This quick look at Google Analytics will help you understand how to measure performance. Google Analytics continues to be one of the best tools for measuring your digital marketing performance. Let’s go...
Here are a Few Common Mistakes That Can Cause Your SEO To Take A Hit Review your website and adjust as necessary so that your target audience can find you easily! 1) Keyword Stuffing Keyword stuffing is the process of filling content with keywords in an artificial or...
What is SEO? SEO (search engine optimization) is defined by HubSpot as “expanding a company’s visibility in the organic search results.” It is a way to get your website to come up at the top of the page when someone makes a relevant query in a search engine like...
