Why Likes Don’t Matter

Why Likes Don’t Matter

Why Social Media “Likes” Don’t Always Mean Success Although the dawn of social media brought the importance of “likes” with it, updates and algorithm changes have made the metric less useful when measuring success. Social media platforms have changed...
4 Essentials of a Winning Social Media Calendar

4 Essentials of a Winning Social Media Calendar

There is an immediacy to social media that makes it intoxicating- it is also relentless. For a business owner trying to sustain a stream of timely, relevant engagement with your audience, your social media pages are always calling. But there is a way to minimize...
4 Keys to a Winning Social Media Strategy

4 Keys to a Winning Social Media Strategy

Have you ever scrolled through your competitors’ social media pages? It probably doesn’t take long to tell which of them have a solid social media strategy, and who is just kind of winging it. Companies with social media strategies are disciplined in...