In 2022, over 4 billion people used email! Email marketing is a very powerful tool to connect with your clients and prospects. The good news is that it is getting a lot easier to collect an email list and create visually appealing emails to send to your customers and...
Identifying and Targeting a Specific Audience is Absolutely Crucial for Driving Success with Inbound Marketing. But, how can you accomplish this kind of effective targeting? By using buyer personas. How Buyer Personas Drive Inbound Marketing Success To create...
Optimizing your digital ads for local SEO will help drive customers to your business Search engine optimization (SEO) is important for your business to be seen when people search for topics related to your business or products. Local SEO is the next level that you...
B2B Digital Marketing 101: A Guide for Small Businesses Small businesses are more empowered than ever to create a dynamic and tailored marketing plan. Business-to-business (B2B) brands are in the unique position of marketing to other businesses, meaning these brands...
If you’ve recently taken a liking to podcasts, you’re not alone. So far in 2021, “41% of Americans ages 12 or older have listened to a podcast in the past month, according to ‘The Infinite Dial’ report by Edison Research and Triton Digital, up from 37% in 2020 and...
