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Email Marketing: A How To Guide

Email Marketing: A How To Guide

by Laura Hill | Mar 28, 2022 | Content Marketing, Marketing Strategy

In 2022, over 4 billion people used email! Email marketing is a very powerful tool to connect with your clients and prospects. The good news is that it is getting a lot easier to collect an email list and create visually appealing emails to send to your customers and...
How Buyer Personas Drive Inbound Marketing Success

How Buyer Personas Drive Inbound Marketing Success

by Laura Hill | Mar 7, 2022 | Small Business, Inbound Marketing, Marketing Strategy

Identifying and Targeting a Specific Audience is Absolutely Crucial for Driving Success with Inbound Marketing. But, how can you accomplish this kind of effective targeting? By using buyer personas. How Buyer Personas Drive Inbound Marketing Success To create...
Why Local SEO Matters in Digital Advertising

Why Local SEO Matters in Digital Advertising

by Laura Hill | Feb 1, 2022 | Small Business, Digital Marketing, SEO

Optimizing your digital ads for local SEO will help drive customers to your business Search engine optimization (SEO) is important for your business to be seen when people search for topics related to your business or products. Local SEO is the next level that you...
B2B Digital Marketing 101: A Guide for Small Businesses

B2B Digital Marketing 101: A Guide for Small Businesses

by Shannon Briden | Sep 9, 2021 | Content Marketing, Inbound Marketing, Marketing Strategy, Small Business, Small Business Websites

B2B Digital Marketing 101: A Guide for Small Businesses Small businesses are more empowered than ever to create a dynamic and tailored marketing plan. Business-to-business (B2B) brands are in the unique position of marketing to other businesses, meaning these brands...
Our Top 5 Inbound and Digital Marketing Podcasts

Our Top 5 Inbound and Digital Marketing Podcasts

by Laura Hill | Aug 5, 2021 | Inbound Marketing, Small Business

If you’ve recently taken a liking to podcasts, you’re not alone. So far in 2021, “41% of Americans ages 12 or older have listened to a podcast in the past month, according to ‘The Infinite Dial’ report by Edison Research and Triton Digital, up from 37% in 2020 and...
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