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5 Unique Challenges Healthcare Technologies Will Face in 2022 and How to Solve Them

5 Unique Challenges Healthcare Technologies Will Face in 2022 and How to Solve Them

by Laura Hill | Dec 10, 2021 | Marketing Strategy, Healthcare Marketing, Inbound Marketing

Though all aspects of our daily lives have been impacted by COVID-19, the healthcare industry has seen more challenges than most. Healthcare organizations of all sizes have had to change how they interact with patients, co-workers, and other organizations, meaning the...
Healthcare IT Marketing: How to Choose a Digital Advertising Agency

Healthcare IT Marketing: How to Choose a Digital Advertising Agency

by Crystal Buessing | Dec 3, 2021 | Digital Advertising, Healthcare Marketing

Healthcare IT marketing requires experienced, specialized service to precisely and effectively reach your target market. If you are looking to partner with an external organization to run your digital advertising program, you want to find a professional with...
Using Video for B2B Healthcare Tech Marketing

Using Video for B2B Healthcare Tech Marketing

by Breezy Hill Marketing | Nov 29, 2021 | Content Marketing, Healthcare Marketing

Why Is Video Important for B2B Healthcare Tech Marketing? Video has been a popular content medium for some time now, and it’s only continuing to grow. More people are interacting with video than ever before, and there are seemingly endless streams of content being...
3 Ways B2B Healthcare Tech Companies Can Leverage Content

3 Ways B2B Healthcare Tech Companies Can Leverage Content

by Laura Hill | Nov 24, 2021 | Content Marketing, Healthcare Marketing

Content marketing has quickly become an integral part of digital marketing. According to HubSpot, content marketing can expand your influence in target markets, boost conversions, build customer trust, advertise your products and services, and create a stronger sense...
3 Tips for Effective B2B Marketing in the Health Technology Industry

3 Tips for Effective B2B Marketing in the Health Technology Industry

by Laura Hill | Nov 16, 2021 | Healthcare Marketing, Inbound Marketing, Marketing Strategy, Tech Marketing

Health technology is critical. Hospitals, long-term care, and research centers must run efficiently to help combat the pandemic. But even in less uncertain times, health tech is an essential component of a smoothly-running healthcare organization. Many B2B companies...
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