4 Steps To Search Engine Awareness

When you want to find the answer to a question, or are searching for a product or service, what do you do? Chances are, you Google it.

For your own business you understand how important it is to have a website so that you can be found by potential customers.

But, do you understand how you can take certain steps to increase your chances of getting your business found on Google? If not, you are not alone! Aside from building a website, many business owners don’t automatically know how to get found on Google.

Here are four steps you can take to help your business rank on Google:

1) Build A High-Quality Website With Original And Useful Information

Search engines have gotten extremely good at understanding what websites are about – and most of them are more concerned with user experience than anything else. In fact, it’s so important that user experience goes hand-in-hand with search engine optimization.

2) Create A Blog And Keep It Current

Blogs are easily one of the most powerful tools you have to increase your chances of getting found on Google.

Imagine that someone doing a search is a baseball player who just hit the ball towards the outfield. Before they hit it, you can’t know their trajectory (that is, the actual search term they’re using) – but you can position outfielders to catch that ball in the places it’s most likely to fall.

How to Get Found on Google

Blog posts are the outfielders of your website – they’re there to catch people who are focused on a specific term, and the effect compounds when you’re trying to get found on Google.

Every high-quality blog you write adds a little polish to the rest of your site and helps your other blogs rank high as well.

Keep in mind that success through blogging doesn’t come overnight. It takes time for a campaign to really take off,  so make sure you get started early and keep working at it. To make this process easier, make sure each blog posts contains these key elements.

3) Have A Strategy For Your Content

Flinging up new content and posting links to your site everywhere you can reach is not the best way to get found on Google. In fact, it may be counterproductive. If a low-quality site is linking to your content, then search engines are probably going to conclude that your material is low-quality as well.

A good content strategy is the best way to avoid this, and there’s really only a few things you need to keep in mind.

First, links to your website are only good if they come from high-quality, reputable sites. Do a little searching before you try to do guest posts or link back to yourself – the more trustworthy the site is, the better.

Second, have a written plan that explains not just what kind of content you’re going to make, but who it’s for and how it’s intended to help them. It’s always better to keep your focus on helping the customer.

Finally, make sure to add new content to your website on a regular basis. You don’t have to publish new content every day, but you should publish it as often as you can consistently support. Having your content planned out ahead of time makes this much easier.

4) Let The Search Engines Know You Exist

You’d be surprised by how often people forget this step, but it really is important if you want to get found on Google. There are two places you should tell Google that your site exists.

First, submit your URL in Google’s Webmaster Tools. This will tell Google that your site exists and that it should be examined, although it may take several days to start getting all the information that Webmaster Tools can provide.

Next, submit a sitemap through Webmaster Tools. This will help Google better understand the structure of your site and drastically increase the speed at which new pages are found.

 

As long as you do these things (and don’t have any glaring problems with your site), it won’t be long before you’re found on Google.

Thanks for stopping by,

Laura

Breezy Hill Marketing is a Vermont Web Design Company serving customers in Vermont and throughout the United States.  We specialize in inbound marketing, web design, and digital advertising as well as marketing strategy and social media marketing.