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How Buyer Personas Drive Inbound Marketing Success

How Buyer Personas Drive Inbound Marketing Success

by Laura Hill | Mar 7, 2022 | Small Business, Inbound Marketing, Marketing Strategy

Identifying and Targeting a Specific Audience is Absolutely Crucial for Driving Success with Inbound Marketing. But, how can you accomplish this kind of effective targeting? By using buyer personas. How Buyer Personas Drive Inbound Marketing Success To create...
Why Local SEO Matters in Digital Advertising

Why Local SEO Matters in Digital Advertising

by Laura Hill | Feb 1, 2022 | Small Business, Digital Marketing, SEO

Optimizing your digital ads for local SEO will help drive customers to your business Search engine optimization (SEO) is important for your business to be seen when people search for topics related to your business or products. Local SEO is the next level that you...
B2B Digital Marketing 101: A Guide for Small Businesses

B2B Digital Marketing 101: A Guide for Small Businesses

by Shannon Briden | Sep 9, 2021 | Content Marketing, Inbound Marketing, Marketing Strategy, Small Business, Small Business Websites

B2B Digital Marketing 101: A Guide for Small Businesses Small businesses are more empowered than ever to create a dynamic and tailored marketing plan. Business-to-business (B2B) brands are in the unique position of marketing to other businesses, meaning these brands...
Our Top 5 Inbound and Digital Marketing Podcasts

Our Top 5 Inbound and Digital Marketing Podcasts

by Laura Hill | Aug 5, 2021 | Inbound Marketing, Small Business

If you’ve recently taken a liking to podcasts, you’re not alone. So far in 2021, “41% of Americans ages 12 or older have listened to a podcast in the past month, according to ‘The Infinite Dial’ report by Edison Research and Triton Digital, up from 37% in 2020 and...
Website Performance: Is Your Website Working For You?

Website Performance: Is Your Website Working For You?

by Laura Hill | Sep 7, 2020 | Small Business, Web Design

Is Your Website Performance Up To Speed? Many businesses and organizations have beautiful websites that reflect aspects of their business but does visual beauty equal a functional website? There are a few, relatively simple things that you can do to measure whether or...
How to Help During COVID-19 in Vermont

How to Help During COVID-19 in Vermont

by Breezy Hill Marketing | Apr 30, 2020 | Small Business

If you find yourself healthy during this unprecedented time and want to help others in your community cope with and overcome the difficulties brought on by the COVID-19 pandemic, our team at Breezy Hill thanks you for your initiative. As the pandemic is so widespread,...
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