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Using Analytics to Increase Sales

Using Analytics to Increase Sales

by Shannon Briden | Mar 15, 2022 | Inbound Marketing, Marketing Strategy

How Using the Power of Analytics Can Increase Sales Using a CRM and creating a website is one of the best methods of finding and maintaining your target audience, but the data collected from these sources is just as important! When you fully utilize these tools, you...
Measure Your Marketing with Website Analytics

Measure Your Marketing with Website Analytics

by Laura Hill | Mar 14, 2022 | Digital Marketing, Marketing Strategy, Web Design

How Do You Know if Your Digital Marketing Efforts are Paying Off? This quick look at Google Analytics will help you understand how to measure performance. Google Analytics continues to be one of the best tools for measuring your digital marketing performance. Let’s go...
How Buyer Personas Drive Inbound Marketing Success

How Buyer Personas Drive Inbound Marketing Success

by Laura Hill | Mar 7, 2022 | Small Business, Inbound Marketing, Marketing Strategy

Identifying and Targeting a Specific Audience is Absolutely Crucial for Driving Success with Inbound Marketing. But, how can you accomplish this kind of effective targeting? By using buyer personas. How Buyer Personas Drive Inbound Marketing Success To create...
ABC’s of Inbound Marketing

ABC’s of Inbound Marketing

by Laura Hill | Feb 22, 2022 | Digital Marketing, Inbound Marketing, Marketing Strategy

You own your own business and you want to create a great inbound marketing plan to attract customers, but you don’t know where to start. Does this sound familiar? Not sure what you need to know about inbound? We’ve created the ABC’s of inbound marketing so you can...
5 Reasons Why You Should Start a Digital Advertising Campaign Today

5 Reasons Why You Should Start a Digital Advertising Campaign Today

by Laura Hill | Feb 15, 2022 | Digital Advertising, Digital Marketing, Marketing Strategy

What is Digital Advertising? Digital advertising means having your brand, website and offer show up at the top of Google search results for your key search terms. How do you find the products and services you need? More and more these days, the answer is Google. Or...
Why Customer Reviews are the Frontier of Inbound Marketing

Why Customer Reviews are the Frontier of Inbound Marketing

by Shannon Briden | Jan 19, 2022 | Marketing Strategy, Customer Experience

The internet is a powerful way to connect with people across the globe. With the world wide web in your back pocket, you have access to answers to all your questions. The internet also allows your customers to educate themselves before making a purchase. Now, online...
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