Creating a B2B Email Newsletter is a Great Way to Connect with Leads and Increase Sales! A B2B email newsletter can help you get the word out about important aspects of your business, connect with your current customers, answer FAQs, and even increase traffic to your...
Here’s One Really Good Reason Why, and 4 Tips on How to Get Started! If you are responsible for sales or marketing efforts for your business, then you understand the need to communicate effectively and efficiently with both your customer base and your prospects....
In 2022, over 4 billion people used email! Email marketing is a very powerful tool to connect with your clients and prospects. The good news is that it is getting a lot easier to collect an email list and create visually appealing emails to send to your customers and...
Why it’s important to know how people are finding you online. As you build out your business online and diversify your digital marketing efforts, the digital footprint of your business will expand. Eventually you will have what resembles the spokes on a wheel, with...
Smart Targeting Ever log onto Facebook and find that all the ads you see are related to your recent internet searches? Or log onto your Amazon account to see a list of suggestions based on your previous orders? These advanced marketing elements are examples of smart...
Data is a Marketer’s Best Friend, But What is the Best Marketing Data for Your Business? We recommend that every marketer have access to the following information, regardless of the kind of products or services you offer. 1) Google Analytics Quite possibly the...
