Creating a B2B Email Newsletter is a Great Way to Connect with Leads and Increase Sales! A B2B email newsletter can help you get the word out about important aspects of your business, connect with your current customers, answer FAQs, and even increase traffic to your...
The Incredible Power of the Internet Has Come With Some Enduring Privacy Threats. Nowhere is your personal information more exposed than through your daily use of email. We rely on our email service providers to stay ahead of bad actors, and our email service...
Having a competitive website is a crucial part of your marketing plan in today’s digital world. Web users need to be able to find your site, be drawn in by your images and content, and navigate their way around to find the information that they need. So how do you...
Direct traffic is an important statistic to look at when monitoring Google Analytics for your website. Understanding what direct traffic is and how you can use it will help you boost your site’s productivity and profitability. Direct traffic is important because it...
Data is a Marketer’s Best Friend, But What is the Best Marketing Data for Your Business? We recommend that every marketer have access to the following information, regardless of the kind of products or services you offer. 1) Google Analytics Quite possibly the...
How Do You Know if Your Digital Marketing Efforts are Paying Off? This quick look at Google Analytics will help you understand how to measure performance. Google Analytics continues to be one of the best tools for measuring your digital marketing performance. Let’s go...
