Digital marketing and social media have become critical components of many small business marketing programs, and with several platforms available, there are endless options for managing content.
Many businesses use multiple platforms to engage their audience, but managing several platforms can quickly become overwhelming. Automation makes managing your digital marketing simple so you can get the most out of your online channels.
There are options for all budgets and needs, but before you get started, check out some of our current favorites!
Digital Marketing Automation for 2019
Statusbrew
We’ve recently begun using Statusbrew and are a fan of what we see so far!
All-In-One Social
Keep tabs on Facebook, Instagram, Twitter, LinkedIn, and Google My Business with this all-in-one tool. Completely customize it to your liking to meet the needs and goals of your business and create a layout that works for your team.
Statusbrew enables your team to schedule postings, track engagement, and gain insight into the success of your social media strategy. Not only will you be more organized, but you can compare how your strategy is working on each platform so you can make informed decisions surrounding your social media marketing plan.
Market Insight
This tool allows you to manage your audience with insight into community trends, discover and nurture leads to ensure you reach your entire market, and find and follow other accounts to increase your sphere of influence.
You can even track your competitors to make sure you don’t fall behind! The Listening service gives you in-depth analyses of your audience and throughout your industry so you are always in-the-know.
User-Friendly Interface
All of this vital information is readily available on a user-friendly dashboard.
Statusbrew will allow your entire team to collaborate to keep all of your social media programs going strong. And if you ever have questions or issues, they have amazing customer service ready to help anytime.
Mailchimp
What started as just an email service is now a full-fledged social media management tool.
Integrated Marketing Tools
Unite your social, email, website, ads, and more all under one tool for easy management of all your most important digital marketing channels. Although Mailchimp is slightly more limited than others, as it only integrates Facebook and Instagram, it offers many other features beyond social media.
You can create templates for beautifully branded content on any platform and build all types of campaigns right from your dashboard.
Audience Analytics
Track, engage, and analyze your audience with contact data that will help you create smarter, more targeted campaigns across all of your marketing platforms.
Mailchimp’s CRM keeps track of all your contacts and tracks audience behavior to ensure you craft the right message for your viewer. Get more in-depth with individual profiles to help you create targeted, effective campaigns across the web.
Affordable Pricing
Not sure you’re ready to commit to a single service? Try Mailchimp for free with up to 2,000 contacts. Even an upgrade can be affordable with paid-subscriptions starting at $9.99.
HubSpot
As HubSpot partners, we have always appreciated how simple they make managing every stage of the marketing funnel under one service.
Seamless Integration
HubSpot integrates many channels, allowing you to review your entire marketing program in a single software.
You can schedule and track posts on Facebook, Instagram, Twitter, LinkedIn, and YouTube with automation. Beyond social, your team can create web pages, blog posts, email templates and more to build a well-rounded marketing strategy in this easy-to-use setting.
HubSpot makes it especially easy to track campaigns because you (and your agency if you have one) can review and make changes to improve performance across all channels.
Automation and Analysis
Attract visitors, convert leads, and increase customer satisfaction with the data HubSpot collects and conveniently organizes for you.
Gain insight into your more important KPIs including ROI, Social Reach, Engagement Rates, Clicks Per Message, and Interaction Per Message to make the most of every platform your brand utilizes.
HubSpot Academy
One of the most unique features, HubSpot Academy will teach you how to improve every aspect of your business program.
There are classes to teach you about every aspect of inbound marketing, sales, and customer support to educate and enhance your marketing and sales teams. With HubSpot certifications, you can reassure customers and partners that your team is comprised of experienced professionals with a plan for success.
What service you choose depends on the unique needs of your business. Over time, your marketing strategy may evolve, and you might need to switch management tools to meet your growing demands. Luckily, there are many options available online with a range of pricing options to guarantee you find a program that fits.
