When you sit down to write an email, you’re connecting with an audience that’s already interested in what you have to say. They’ve signed up for your emails and clicked on this one, showing they’re engaged despite all the other messages in their inbox.
While you have their attention, your goal is to create an email campaign that is both engaging and informative—something they’ll appreciate opening, while also serving your business objectives.
Before hitting send, take a moment to reflect on and answer these five questions about your email campaign and content:
- Does your subject line grab readers’ attention?
- Does the email body make sense based on the subject line?
- Did you make it clear who you are and what you’re offering?
- Did you highlight how your offer will benefit your reader?
- Did you have fun writing it? Will your contacts have fun opening it?
1. Does your subject line grab readers’ attention?
Email campaign success can come down to your subject lines. Creating a catchy subject line can be the key to getting your email opened, but if your subject line falls flat, your email might end up in the trash. Crafting subject lines that pique curiosity, offer value, or evoke emotion can significantly impact open rates and the overall effectiveness of your email campaign. So, before hitting send, take a critical look at your subject line and ask yourself: Does it make people want to click and see what’s inside?
To make sure your email subject line doesn’t fall short, be sure it has the spark needed to grab attention and drive action. Subject lines that are vague, overly promotional, or uninspired easily get lost in inbox clutter, reducing the chances of your email being opened and read.
2. Does the email body make sense based on the subject line?
You’ve crafted a captivating subject line that successfully draws in a majority of your contacts, enticing them to open your email. Now, it’s vital to ensure that the content within the body of your email aligns with the promise or value named in the subject line.
By delivering on the promise of your subject line, you demonstrate your commitment to providing valuable and relevant content to your audience. This, in turn, strengthens your relationship with your recipients and encourages continued engagement with your emails.
3. Did you make it clear who you are and what you’re offering?
Don’t assume every recipient remembers your brand well. Unless you’re targeting loyal customers or brand advocates, a brief reintroduction can be helpful.
At the beginning of your email, take a moment to reconnect with your contacts and explain why your message matters to them. This friendly reminder helps them remember your brand and why they should pay attention. You might also want to consider adding links to web pages or videos that briefly introduce your company. Doing so makes it easier for people to jump into your email and helps build stronger connections with your audience.
4. Did you highlight how your offer will benefit your reader?
Your audience is more interested in the value they’ll gain rather than the greatness of your product or offer. Speak directly to them using “you” and “your” language, focusing on their needs and interests rather than your own.
When writing your email, emphasize the specific benefits your recipients will gain. Keep it brief and action-oriented, clearly explaining why they should click through to your website. Make sure every word adds value and resonates with your audience, ensuring your email is truly valuable to them.
5. Did you have fun writing it? Will your contacts have fun opening it?
Marketing emails offer a great opportunity to showcase your brand’s personality. While your goal is to increase click-throughs or entice people to take advantage of your offer, be sure to do it in your brand’s unique style.
Stay true to your objectives while infusing your email with your brand’s unique tone and style.
Whether you’re aiming for humor, sophistication, or warmth, let your brand’s personality shine through. By doing so, you not only capture attention but also leave a memorable impression on your audience.
By tackling these questions before hitting send, you’re laying the groundwork for your email campaign and making sure your message hits the mark with your audience. Let’s talk about how Breezy Hill can help you make sure your groundwork is solid.
